If you’ve heard Chris Stapleton‘s smooth rendition of “Tennessee Whiskey,” it might not be surprising that established whiskey brand Buffalo Trace has tapped the Grammy-winning crooner for a collab. Leave it to the genius of Buffalo Trace’s Master Distiller, Harlen Wheatley, to match Stapleton’s soulful tunes with an equally captivating whiskey. Traveller Whiskey, a newly launched premium blend that celebrates the alliance between the singer and the award-winning whiskey brand, is such a sipper.
“Some things just make total sense — and this is definitely one of those things,” Stapleton said of the dream project in a press release shared with Tasting Table. Traveller, also the name of Stapleton’s 2015 Grammy-winning solo debut, is a fitting name for the liquid product. After careful experimentation and multiple taste tests, the celebrity and whiskey label mash-up has culminated in an oaky, 90-proof whiskey blend that delivers subtle undertones of leather and sweet maple.
The blend has a nose of vanilla and a buttery, sweet taste that’s followed by a spicy, toasted finish that will leave drinkers reaching for the bottle. “When making art — and we really do think that both Chris’ music and the whiskey we make at Buffalo Trace is art — you experiment, test, adjust, and don’t give up until you’ve got it right,” Wheatley said, estimating that over 50 blends were tasted before deciding upon the final combination that would be used to make Traveller Whiskey.
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Traveller Whiskey doesn’t mark the first collaboration between the singer and the distillery. Chris Stapleton was raised near the Kentucky distillery which has contributed towards several of his charitable endeavors. The main aim behind this whiskey production was to devise a mixture that would be appreciated by everyone, from individuals new to whiskey to aficionados and collectors. “This whiskey is designed for everyone, irrespective if you have been sampling different whiskies for years or are new to the taste,” stated Harlen Wheatley in the press release.
The celebrated singer and distiller aimed to craft a whiskey that could be not only savored at the end of a tiresome day but that could also be an ingredient in recipes, such as an old fashioned cocktail, resulting in beverages that are easy to enjoy. Traveller Whiskey was made available to bartenders and retailers from January 1, 2024, hence keen customers can anticipate seeing this blend in stores soon. At a suggested price of $39.99, it’s a bottle unlikely to shatter any New Year’s financial resolutions.
Read the original article on Tasting Table.
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