In a sector traditionally governed by male influence, two innovative women, Sheila Jackson and Natasha McCrea, are pioneering change and redefining the whiskey enjoyment and production landscape. They co-founded Jackson McCrea—a distinct premium rye whiskey crafted by women, for women. Not only are they the first Black female owners of a whiskey brand in California, but their venture also staunchly promotes women’s empowerment and inclusivity within the alcohol industry.

The transformation from wine aficionados to whiskey innovators underscores their entrepreneurial flair and dedication to crafting a whiskey that caters to women, aligning with their broader mission of promoting wellness and self-care.

Sheila Jackson, renowned for her enterprises that focus on females like Eve’s Lime Productions, which highlights the narratives of unique and fearless Black women worldwide, and The Good CEO, a podcast featuring bold and uncompromising CEOs, has consistently emphasized gender equality throughout her career. “My entire career has been about empowering women, elevating our stories, and expanding our voice,” she conveyed in an interview.

Sheila Jackson and Natasha McCrea are the visionaries behind Jackson McCrea, an innovative whisky brand developed by women for women.

McCrea, a life coach and founder of the Love CEO Institute, expresses that her enthusiasm for whiskey represents her commitment to personal growth. “Having a whiskey brand is in harmony with my life coaching beliefs and the life I strive to create,” McCrea explained during our conversation.

The inspiration for their brand also came from their affinity for exploration, sourcing premium rye from Tennessee and aging it in Northern California using French oak Syrah wine barrels.

The whiskey has been well received. Krista Purnell, a non-profit director and publisher, commended their work: “What Sheila and Natasha are achieving in the whiskey industry is remarkable,” she observed in our discussion. “They are redefining roles in a predominantly male industry through their passion, creativity, talent, and determination. Their rye whiskey is smooth, well-balanced, and caters to the refined tastes of sophisticated women whiskey aficionados.”

Amy Glass, co-owner of GTE Agency and a whiskey lover, praised the product as well. “I adore the smoky hints, the caramel smoothness,” she commented. “It’s not harsh, and I believe men will enjoy it just as much. It’s an ideal beverage for both genders to appreciate together.”

Jackson McCrea whiskey.

I recently caught up with these trailblazing entrepreneurs to find out how they transitioned from wine enthusiasts to whiskey pioneers after a revelation over an Old Fashioned.

On A Mission: As founder of businesses like Eve’s Lime Productions, Jackson has always focused on female inclusion in her ventures. “Launching a whiskey brand is an incredible opportunity to share my love for the spirit and disrupt a space that has historically ignored women consumers,” says Jackson.

As a creator, McCrea says she thrives on making things from nothing. “Acting, directing, coaching and public speaking gives me an opportunity to live my best life,” she says. “I use my skills and business sense to create experiences that are enjoyable and satisfying.”

Sheila Jackson and Natasha McCrea, friends and cofounders.

How They Got Started: Jackson and McCrea’s journey into the whiskey business started through a discussion while enjoying an Old Fashioned. Both held extensive experience in both the wine industry and the field of entertainment. Nevertheless, it was their shared passion for whiskey that led them to initiate a new project. “We both enjoyed whiskey and had always envisioned launching a whiskey brand,” McCrea states. “Our purpose in life is to inspire and strengthen women via all types of media. Whiskey serves as another channel for us to facilitate this mission.”

The Inspiration: Both founders were driven by a mutual goal of empowering women and crafting a product that caters specifically to women’s tastes. “After surveying various women and gathering their preferences, the feedback was definitive. They desired a whiskey that is effortlessly smooth to drink straight, featuring rich, nuanced essences along with hints of smoke, caramel, and spice,” Jackson elaborates. Their exclusive California-style rye, refined in French oak Syrah wine barrels, embodies these qualities.

Biggest Challenges: Penetrating the whiskey market brought its share of obstacles. “The greatest challenge was confronting self-doubt, the fear of judgment, or concerns that I might lack sufficient knowledge,” reveals McCrea. “It circulates around remaining steadfast in my beliefs, even if they do not coincide with others’ expectations.”

Similarly, Jackson emphasizes the significance of maintaining personal well-being and self-care amidst the business pressures. “This work is a marathon, not a sprint,” she notes. “The more we engage, the more essential it becomes to take care of our bodies.”

The Role Of Female Leadership: For McCrea, entering the whiskey industry as a woman has presented both challenges and opportunities, describing it as an entry into a world filled with endless possibilities. “It’s undeniable that we occupy a unique position in an industry where people like us are rarely seen,” she explains. “It’s not just a point of friction; it’s a chance to embrace and leverage our uniqueness.”

Jackson views this era as crucial for women in the field, drawing inspiration from pioneers such as Fawn Weaver. “Our aim is to perpetuate this movement and transform the whiskey industry’s image by incorporating more women into the discourse,” she states.

Jackson and McCrea.

Business Travel: The cofounders are often on the move, and Jackson highlights that interacting with other spirits brand proprietors is incredibly inspiring. “Navigating this industry can be tough. Engaging with other women who are on the same path has given me a sense of belonging to a supportive community,” she remarks.

Favorite Travel Locations: “During my five-year stay in Barbados, I explored numerous islands around it. However, my exploration isn’t complete. My ambition is to discover every Caribbean island, soaking in the diverse beaches and cultures,” she shares.

“The urge to travel is a deep-seated part of who I am,” adds McCrea. “Growing up, I aspired to be an ‘adventurer.’ I see myself as a worldwide citizen, eager to follow my heart’s desires. I have cherished my visits to Portugal, the South of France, and Mexico. My dream is to explore all of Africa.”

Lessons Learned: The story of Jackson and McCrea underscores the significance of both resilience and community connections. “Connecting with fellow spirits brand owners is endlessly inspiring,” states Jackson. “The industry is challenging to steer, hence finding a community of like-minded women provides a crucial support network,” she adds.

Advice for Aspiring Entrepreneurs: McCrea’s advice for other women is to hold steadfast to their authenticity and beliefs. “Trust in your vision and stay committed to your dreams,” she says. “Remember, every setback is an opportunity to learn and grow stronger. Proper self-care is crucial; never forget it, as it is conducive to your bottom line.”

Jackson emphasizes the importance of building a supportive tribe. “Entrepreneurship can be a lonely journey, filled with ups and downs. Your tribe, consisting of like-minded individuals who understand the challenges you face, can provide invaluable support and encouragement,” she says.

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