Belvedere Vodka has launched Belvedere Dirty Brew, a coffee-based vodka that retails for $50 and is available at Selfridges. The brand’s CEO, Francois-Xavier Desplancke, describes the product as a bold statement that combines luxury spirits with coffee craftsmanship.

Belvedere Dirty Brew is designed from a captivating bottle to its intriguing name, distinguishing itself in the market. This launch follows the brand’s promotion of Belvedere 10, featuring a campaign with musician Future and director Taika Waititi, showcasing vintage Rolls Royces and cowboy aesthetics.

Future emphasizes the authenticity of the campaign, stating that it reflects a genuine embodiment of the product’s spirit, merging simple design with extravagant elements. The vodka’s bottle design symbolizes the quality of the Dankowskie Diamond rye used in its creation.

Additionally, Belvedere has recently become the first official vodka partner for Formula 1, marking its presence in high-octane events. Desplancke highlights that this partnership aligns with both brands’ commitment to innovation and excellence, establishing Belvedere Vodka not just as a partner but as a significant participant in the thrills of Formula 1.

For more details on Belvedere Vodka and its partnerships, visit WWD.