The whiskey industry is bracing for continuing challenges as more businesses face bankruptcy. This rough year ended with a Chapter 7 bankruptcy filing by Wilder Whiskey, known for its ready-to-drink seltzers. Founded in March 2022, Wilder Whiskey cites rising production costs and shifting consumer preferences as contributing factors to their financial troubles. Despite targeting a young adult demographic (ages 21-35), with four flavors of seltzers that blend whiskey with adventurous ingredients, the brand wasn’t able to maintain its footing.

In 2025, several distilling enterprises have already filed for bankruptcy, including Boston Harbor Distillery, Westward Whiskey, and Devil’s River Distillery. These filings highlight the economic pressures faced by producers, including soaring labor costs and changes in consumer attitudes toward spirits.

As per NielsenIQ, the U.S. spirits market experienced a 2.8% drop in sales and a 3.2% decrease in volume during the first half of the year, attributing these declines to economic conditions and consumer trends. With an increase in bankruptcies, experts forecast that the despair could carry into the next year as well.

Wilder Whiskey’s Chapter 7 liquidation petition was filed on December 23 in Tennessee, revealing they are left with up to $100,000 in both assets and liabilities. The company’s offerings included seltzers like Grapefruit, Orange Vanilla, Peach, and Lemon Lime, each made with 100% American whiskey and marketed as gluten-free and low-calorie.

The firm emphasized convenience, hoping to cater to whiskey lovers without the hassle of bulky bottles. However, the market reception was not as anticipated, leading to their unfortunate closure. Wilder Whiskey’s recent struggles highlight a broader trend that may impact other similar brands in the industry as they navigate a tough market landscape.

For more information on other bankruptcies in the sector, check out articles about 64-year-old furniture store franchisee and golf legend’s iconic brand filing for Chapter 11 bankruptcy.