Beer enjoys immense popularity around the globe and has done so for hundreds of years. With a plethora of beer brands available, beer enthusiasts are certainly not left wanting. The vast range of beer types, each with its unique look, scent, and flavor, makes marketing and branding extremely crucial.

Logos play a pivotal role for each beer brand. A number of beer brand logos have achieved iconic status, potentially ranking among the top logos of all time, adding immense value to their brand identity. Nonetheless, some logos fall short, either due to a lack of alignment with the brand’s image or simply because they aren’t visually appealing. Let’s delve into some beer logos that are at both ends of this spectrum.

An interesting backstory about a craft brewery ties back to rock ‘n’ roll roots. The brewery was established by Logan, the son of Lead Zeppelin’s vocalist, Robert Plant, in 2011. In 2022, it was taken over by Heineken. It even partnered with the American desert rock group, Queens of the Stone Age.

Beavertown’s logo uses a sans-serif font in crisp, legible block capital letters set in white. The logo sports a modern, slightly unconventional look. The skull, a key component of the logo and also the ‘o’ in Beavertown, has become a trademark symbol for the brand. The sketchy, cave drawing-like appearance of the skull contributes to the logo’s edgy aesthetic.

The popular tequila-infused pale lager is produced by a Slovakian subsidiary of Heineken, but its branding relies heavily on Mexican design. However, it doesn’t do so in a corny way, for an end result that is actually quite understated.

The name of the beer is written in red lettering with black stripes going across horizontally, and the letters are all surrounded by white to give them more emphasis. The letters are serifed but in quite an attractive way, while there are three red circles above them, each giving some quick information about the beverage. The phrase “Tequila flavoured beer” sometimes goes at the bottom in green cursive writing, using another colour from the Mexican flag.

This might be a controversial choice, but I’ve never thought much of Budweiser’s logo. The iconic American-style lager has been a popular choice for well over a century, but their logos throughout history have left a lot to be desired.

For me, the current logo, despite a nice retro nod, is just a bit plain and boring. It does what it needs to, but there’s nothing to set it apart from other logos which might have two or three colours – white and black and something else – and a classic, cursive-style typeface. It’s just a tad dull.

The Brooklyn Brewery logo, established in Brooklyn, New York City, in 1988, is laudable. Brooklyn takes a subtle approach to its marketing, relying primarily on word-of-mouth and philanthropic efforts. However, its logo, designed by the renowned graphic designer Milton Glaser, makes a quiet but significant impact.

The logo has a roundel design encompassing a large, cursive ‘B’ at its center with ‘Brooklyn Brewery’ etch around it. It is sandwiched between two circles beside the ‘B’. The most recognized color palette for the logo is black and green, although it is adaptable enough to accommodate various color variations for different Brooklyn beers.

Beck’s, a German brewery, has a rather mundane logo. Its broad serif letters fail to leave a lasting impression, and the utilization of black and white in the color scheme is lackluster. The key emblem, the other main component of the logo, is inspired from Bremen’s coat of arms, where the brewery is located and pays homage to St. Peter, the city’s patron saint.

Similar to many long-standing beer brands, there’s no glaring issue with their logos. The issue lies in their lack of depth and dynamism. However, a brand like Beck’s doesn’t need to rely on its logo for recognition, owing to its established reputation in the beer industry.

Some of Corona’s adverts might have divided opinion last year, but I do think its logo itself is quite a good one. This Mexican beer brand is best known for its Corona Extra pale lager, but it boasts a range of other beers as well as hard seltzers, too.

Its logo consists of its name in a bold, gothic-looking font, and it’s in a nice blue colour – something that feels quite unusual for big-name lagers. Under the lettering is a yellow medallion that says “the finest beer” in Spanish, while the crown above the lettering is a classy, elegant touch.

No matter your thoughts on the beer logos I’ve both praised and pilloried here, why not take a trip down memory lane and check out some of the beer labels we enjoyed back in 2015? Or, for an alcohol-free experience, take a look at our favourite Dry January ad campaigns this year.