Absolut Vodka has teamed up with the renowned hot sauce brand Tabasco to launch a new spicy vodka called Absolut Tabasco. This distinct spirit is crafted using Absolut’s winter wheat vodka combined with the fermented, aged red pepper mash that goes into Tabasco sauce, resulting in a flavorful drink with a spicy kick.
According to the U.S. Vice President of Marketing for Absolut, Caroline Begley, this partnership highlights the brand’s commitment to bold flavors and exciting mixes. The Absolut Tabasco vodka is intended to enhance classic cocktails, making it a great addition to drinks like Bloody Marys.
Kate Neuhaus, the Director of Global Marketing Communications at McIlhenny Company, expressed enthusiasm for the collaboration, indicating that it captures a shared dedication to quality and adventurous flavor experiences.
Absolut Tabasco is now available across the United States at a suggested retail price of $25 for a 750ml bottle, making it an accessible option for those looking to spice up their cocktails.
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