Indianapolis-based sales engineer T.J. Marsh is stepping into the vodka market with a unique brand that pays homage to the mystery of the word “Hoosier” and taps into the rising trend of salty beverages. Marsh is set to launch Hoosa Vodka, which will be produced in a 3,000-square-foot facility in the Holy Cross neighborhood of Indianapolis. The name “Hoosa” is derived from a long-discarded theory regarding the origin of the word “Hoosier.” According to a report published in The Indianapolis News in 1902, former Indiana governor Joseph A. Wright claimed that Native Americans referred to corn as “hoosa,” thus inspiring the term “Hoosier” for Indiana residents. However, this theory was debunked 121 years ago, and to this day, the true origin of the term “Hoosier” remains a mystery.

The back label of Hoosa Vodka bottles features a brief account of the Gov. Wright theory, alongside a disclaimer stating that its accuracy is uncertain. However, it proudly highlights the use of Indiana corn in the vodka’s production, ensuring buyers of the drink’s quality. T.J. Marsh emphasizes the purity of his alcoholic beverage, claiming that it is free from any off-flavors that could interfere with cocktails. “Mine disappears into the drink,” he explains. “You can trust it to be a very clean additive that won’t negatively influence your creation.”

Hoosa Vodka will be crafted in the same building that houses Natural State Provisions, a local restaurant. However, Marsh clarifies that his vodka brand has no affiliation with the eatery. In addition to a traditional vodka offering, Hoosa will introduce four unique variations: Dill Pickle Shot Vodka, Spicy Pickle Shot Vodka, Sweet Pickle Shot Vodka, and Sweet Heat Pickle Shot Vodka. Marsh drew inspiration for these pickle-infused vodkas during a vacation to Colorado, where he encountered the popular “pickle shot” trend. The drink, which involves vodka infused with pickle brine, was a hit among customers. Marsh was fascinated by its popularity and decided to incorporate the concept into his product line.

Hoosa Vodka is predicted to gain significant traction in the market, thanks to its intriguing backstory and innovative flavor profiles. The suggested retail price for a 750-milliliter bottle of Hoosa Vodka is $15.99, making it an affordable and appealing option for cocktail enthusiasts. With its clean and pure taste, Hoosa Vodka has the potential to become a staple in bars, restaurants, and liquor stores across Indianapolis. T.J. Marsh’s bold foray into the vodka industry is sure to make waves, and consumers can’t wait to get their hands on a bottle of this exceptional spirit.