Beer; cheers to innovation###
In the world of tech disruptors, Nothing has always challenged the norms and pushed boundaries. This time, they have taken a leap of faith by venturing into a completely different industry – beer. While best known for their cutting-edge creations like the Nothing Phone and Nothing Ear (wireless earbuds), Nothing Beer (5.1%) is the latest addition to their ever-expanding portfolio.
Originally introduced as an April Fools’ Joke, Nothing Beer has now become a reality. This light rice lager surprises with its dry body and a slightly citric finish. Brewed independently by the talented artisans at Freetime Beer Co in Wales, Nothing Beer embraces a minimalist ingredient list. With just water, rice, malted barley, hops, and yeast, they have managed to create a unique and refreshing beverage.
“As a London-based tech company, we are proud to have partnered with another independent British brand in Freetime Beer Co for this launch,” says Ryan Latham, Nothing’s Global Director Brand & Creative.
Currently, this limited-edition release is only available in the UK for £20 per pack of six. You can find it on the Nothing.tech website and at the Nothing Store located in Soho. However, the company is not stopping there and is actively working to secure international distribution.
“At Nothing, we’re always seeking new ways to do things differently and make everyday life more enjoyable,” Latham adds. “We are a brand that brings people together, so it felt like a natural progression for us to create a beer. We have even tested it at several Nothing Store Soho parties, and the feedback has been overwhelmingly positive.”
After all, they say that making beautiful tech is thirsty work. So, why not combine innovation with a refreshing brew?
If you happen to be in London, you can visit the Nothing Store in Soho at 4 Peter St, London, W1F 0AD. They are open from 11 am to 6 pm, Monday to Saturday, and from 12 pm to 6 pm on Sundays.
Cheers to Nothing for proving that innovation knows no limits, and here’s to raising a glass of Nothing Beer to toast their audacity and creativity!
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