In late 2024, Jamaican authorities revised the geographic indicator designation for Jamaican rum, stipulating that products aged outside the country would no longer qualify for this prestigious label. This has sparked a challenge from National Rums of Jamaica, which manages two of Jamaica’s six distilleries. The debate highlights the significance of geographical indicators in protecting the authenticity of products and their ties to cultural heritage.

To delve deeper into these issues, Carolyn Beeler from The World spoke with Enrico Bonadio, an intellectual property expert at City University of London. The discussion revolved around the importance of geographical indicators, not just for rum, but for preserving the cultural and historical significance of products like Jamaican rum throughout its storied past.

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