BRYDENS Guyana recently held a press conference to introduce “Str8 Vybz Rum,” a new brand that is both inspired and endorsed by the renowned Jamaican Dancehall artist Vybz Kartel. The rum is produced by Angostura Limited and has been developed under Kartel’s supervision, reflecting his unique style.

During the launch, Natasha Das, CEO of Brydens Guyana, shared that the initial stock sold out within just two days, prompting plans for a second shipment. The company aims to make this rum a significant part of Guyana’s rum culture, ensuring its presence in bars, restaurants, supermarkets, and local shops. Brydens also plans to host events featuring local DJs and Dancehall artists to promote the brand.

Das emphasized that the launch was more than just about a new beverage; it was a tribute to Vybz Kartel’s incredible influence on the music genre and culture in Guyana. She noted that Kartel’s music has been a strong part of cultural celebrations and gatherings.

Angostura’s Executive Director Rahim Mohammed highlighted the transcendent impact of Kartel’s music and creativity, indicating that it is reflected in every bottle of Str8 Vybz Rum. The new rum line includes four varieties: Ramping Shop, an enhanced rum; Electric, a white rum; and Fever and Unstoppable, both dark rums.

The collaboration with Brydens was applauded for bringing this vision to life. Vybz Kartel, who joined the press conference, mentioned the employment opportunities created by this venture and noted that the rums are named after some of his popular songs.

Additionally, during the event, it was announced that Vybz Kartel would be performing at the upcoming Genesis weekend organized by Hits and Jams Entertainment, set to take place on May 24, 2025. This concert is anticipated to be a significant event in Guyana, with expectations of a record number of attendees. The excitement building up to the event is palpable across various media platforms.

For more information on the rum and upcoming events, visit Brydens Guyana or Hits and Jams Entertainment.