From wine and beer to delicious apéritifs, these alcohol-free options are perfect for Sober October and beyond.
Sam Burros is a writer, producer, and cook who collaborates with the Food and Lifestyle team at PEOPLE. Before joining PEOPLE, he served as an editorial fellow for Food Network, worked as a reporter for Heritage Radio Network, and tested recipes for Alison Roman’s third cookbook, Sweet Enough. Prior to his transition into food media, Burros studied theatre at NYU Tisch School of the Arts, where he connected with creative partners in theatre, film, and television, culminating in the production of Miss Jordan’s Spring 2020 Production, which can be streamed on Broadstream.
Bero Brewing
Bero
The superhero actor has introduced a refreshing drink option for those embracing sobriety. Spider-Man‘s Tom Holland, who made the decision to stop drinking in January 2022, launched three non-alcoholic beers under his new label Bero. The beverages, which include Kingston Golden Pils, Edge Hill Hazy IPA, and Noon Wheat, aim to fill the gap Holland experienced in the non-alcoholic drink market. “My first year sober was really difficult, and had I had Bero, I think it would have been easier,” Holland shared with Forbes.
Heidi Gutman/Bravo/NBCU Photo Bank via Getty; Loverboy
Non-Alcoholic Loverboy
Summer House star Carl Radke has once again teamed up with his best friend Kyle Cooke to introduce non-alcoholic Loverboy sparkling hard teas towards the end of 2023. These exciting canned mocktails are crafted to mimic the playful and vibrant design of their alcoholic siblings. Radke, who has shared his journey of sobriety openly, expressed to PEOPLE that this initiative was ideal “from an authenticity standpoint.”
“People always ask me, ‘How are you still having fun but not drinking?’” he shared. “I’ve become more at ease over time in social settings, but the essential thing for me is having something in my hand, something that makes you feel involved.”
De Soi
Katy Perry is honored to be a co-founder of De Soi, a collection of sparkling, non-alcoholic apéritifs, created alongside distiller Morgan McLachlan. These bittersweet botanical drinks, inspired by French traditions, are designed to be enjoyed slowly before meals to stimulate the appetite. They are available in four unique flavors: Spritz Italiano, Golden Hour, Champignon Dreams, and Purple Lune, which happens to be Perry’s favorite.
Betty Buzz
Blake Lively first unveiled her brand featuring sparkling mixers before moving on to include canned cocktails under the sister brand, Betty Booze. The journey continues with mocktails! These new non-alcoholic offerings are the alcohol-free counterparts of existing Betty Booze flavors, minus the bourbon and tequila.
Discover more about betty-buzz.com.
Featured on Serious Eats, authored by Dera Burreson.
Athletic Brewing Company
Notable figures such as J.J. Watt, Justin Tuck, and chef David Chang have invested in this innovative beer company that specializes in crafting a variety of non-alcoholic brews—ranging from IPAs and lagers to golden ales, darks, and sours. J.J. Watt shared his thoughts on the importance of balance, stating, “When you want to enjoy the Badger game on Friday night but have a game to play on Sunday…” alongside a tweet that featured an image of his refrigerator stocked with their beer.
Fosé Rosé Wine
When Luann de Lesseps embarked on her sobriety journey, she sought a non-alcoholic alternative that was low in sugar yet rich in flavor. De Lesseps desired to create a drink that resembled rosé, delivering the essence of an exquisite sparkling rosé without the alcohol content. She expressed this vision to PEOPLE in 2021, stating that her Fosé Rosé non-alcoholic sparkling wine is “the closest you can get to a rosé, without actually drinking rosé.”
Kin Euphorics
In September 2021, Bella Hadid revealed her latest project: co-founding a non-alcoholic, botanical-infused seltzer brand designed to boost focus and creativity while promoting positive feelings. The brand features innovative flavors such as Picklesecco.
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