Ketel One has launched a new chapter of its Made to Cocktail campaign, putting the martini at the center of the vodka brand’s story. The campaign began November 12, 2026, with advertisements across television, streaming, digital and social platforms, alongside events and other consumer experiences.

The creative features people sharing their preferred martini styles—from wet or dry to dirty or espresso, shaken or stirred, and garnished with olives. The ads highlight the drink-making ritual, including pouring Ketel One over ice, stirring and adding a garnish, with the message that a great martini starts with the right vodka.

The brand traces its martini focus to its origins. Before introducing Ketel One in 1983, Carolus Nolet Sr. spent nearly a decade developing a vodka intended to deliver the smoothness, flavor and finish suited to a classic martini. The family says its distilling tradition spans 11 generations and more than 335 years.

The campaign also includes new social content featuring actor and entrepreneur Patrick Schwarzenegger, a Ketel One brand partner, during a visit to the Nolet Distillery.

From November through January, participating bars and restaurants in Los Angeles, Miami, New York City and Chicago will host Ketel One Martini Social Hours. Guests can choose from a special martini menu paired with food, with reservations available through OpenTable.

Ketel One is also partnering with TAPE to offer three VIP memberships. The sweepstakes runs from November 12 through November 22, 2026; entrants must be 21 or older and follow the applicable official rules.