Deep Eddy Vodka has partnered with comedian and podcaster Heather McMahan to promote its new Deep Eddy Espresso Vodka, a ready-to-pour option aimed at making espresso martinis easier to prepare.

The partnership includes an Instagram Reel featuring McMahan’s humor and the brand’s playful take on cocktail-making. McMahan said the vodka makes it simple to serve an espresso martini, while Deep Eddy’s brand director described her as a natural fit for the campaign.

The spirit is made in small batches with real espresso and the brand’s 10-times-distilled, 80-proof vodka. Deep Eddy says roasted espresso flavors are balanced with vanilla and toasted caramel, creating a smooth finish. It is naturally gluten-free and lower in calories than many traditional coffee cocktails, according to the company.

Deep Eddy Espresso Vodka is available in several bottle sizes, from 50 milliliters to 1.75 liters. The suggested retail price for a 750-milliliter bottle is $16.99. More information is available at Deep Eddy Vodka’s website.