Maker’s Mark has recently launched its second edition of the Star Hill Farm Wheat Whisky, expanding the horizons of wheat whiskey in the industry. Traditionally viewed as a background flavor in bourbon, wheat is gaining recognition for its unique character, prompting distillers to give it a more prominent role.

The new edition explores various types of wheat, including hard red and hard white, alongside a heavier focus on malted wheat. Master Distiller Dr. Blake Layfield noted that this approach produces a whiskey rich with complexity and depth, offering a different tasting experience than the previous release.

While wheat whiskey has existed for years, it hasn’t received the spotlight that bourbons and ryes do. Most consumers are familiar with wheated bourbons—like Maker’s Mark—where wheat replaces rye, yet the category of wheat whiskey mandates that wheat is at least 51 percent of the mashbill, with many products exceeding that threshold. This distinction leads to a flavor profile that diverges from what many might expect.

Heaven Hill’s Bernheim Original is a notable example of wheat whiskey, having been born from practical needs rather than visionary trends. Its master distiller shared that after a run of wheated bourbon, leftover grains prompted the creation of Bernheim. Known for being approachable and softer, wheat whiskey reflects this mellow character, but it can vary greatly based on production methods and types of wheat used.

Maker’s Mark’s push to define a whiskey around wheat is significant, indicating a broader trend among distilleries to experiment with ingredients and sustainability practices. The distillery has worked closely with wheat farmers to develop their product, emphasizing how healthy soil and select seeds contribute to superior flavor profiles.

In contrast, Ross & Squibb, known for its rye-centric production, is venturing into the world of wheat whiskey, signaling curiosity and a desire for innovation within the category. Their Master Distiller’s goal is to maximize the grain’s potential by allowing it to take on nuanced flavors from various barrel types.

Leopold Bros. also engages with wheat but finds it less complex compared to other grains. Their focus tends to lean more toward processes that enhance the whiskey’s structure and layers, suggesting varied perspectives on wheat’s overall value in distillation.

Though wheat whiskey isn’t experiencing a surge akin to rye’s revival, there’s a conscious effort within the industry to explore the grain’s potential. Maker’s Mark’s initiatives indicate that wheat can play a pivotal role in creating distinct whiskey flavors, while smaller distillers embrace new varieties to innovate.

As the shifting landscape offers room for exploration, pioneering distillers like Nicole Austin from George Dickel are paving the way, showcasing that wheat’s quiet character can yield impressive results when treated with care and creativity.