Nütrl has launched two new flavors of vodka seltzer—Blueberry and Peach—aiming to refresh their offerings and stand out in a crowded market. Vodka seltzers usually deliver classic flavors like lemon or lime, but these new additions bring something distinctive. Both flavors are made with real vodka and fruit juice, avoiding artificial flavors or sweeteners.

Steve Wolf, Anheuser-Busch’s vice president of marketing beyond beer, highlighted that blueberry is a flavor rarely found in spirits-based seltzers, despite its popularity in juices and energy drinks. This presents an opportunity for Nütrl to differentiate itself with a quality product that doesn’t compromise on taste. Meanwhile, peach is a well-loved flavor among seltzers, making its arrival a sensible choice.

Both new flavors have an alcohol content of 4.5 percent ABV and follow the brand’s established recipe of vodka, seltzer, and real juice. Since their debut, consumer reaction has been overwhelmingly positive, particularly for the blueberry flavor, with many eager to try the new offerings.

These flavors are now available in four-packs at various retailers, and peach is also featured in Nütrl’s Fruit Variety Pack #2, which includes other popular flavors. As the demand for unique, high-quality beverages continues to rise, these new flavors may well satisfy consumers looking for something different from the usual seltzer options.