The shift towards in-person gatherings is driving a new wave of food and wine events that emphasize connection rather than mere consumption. One notable example is Lois Cho’s AAPI Food & Wine Festival, which has thrived in Oregon for three consecutive years and is now set to debut in New York City.

Cho, a former nurse practitioner and co-founder of Cho Wines, had no previous experience in organizing festivals. Yet, her first event sold out within two months, attracting over 1,000 attendees. This success indicates a growing desire for genuine connections and meaningful experiences in a world where digital interactions often fall short.

According to Eventbrite’s 2026 Social Study, almost 25% of young adults aged 18-29 report feeling lonely despite nearly 79% planning to attend more events. This paradox reflects a longing for authentic engagement and community, as more individuals seek experiences that feel real and significant.

Cho’s journey began unexpectedly when she took her husband’s wine passion and transformed it into a booming business. The festival idea blossomed from a simple potluck suggestion into a significant cultural gathering, attracting a diverse lineup of chefs and wineries eager to celebrate Asian American representation in the culinary space.

The emotional impact of the festival has resonated deeply with attendees, marking a departure from typical food events that often prioritize aesthetics over substance. Cho’s initiative has not only created a space for celebration but has also established educational programming for Asian American restaurant workers to learn about wine.

The New York festival is set to take place from March 19 to 21, featuring collaborative dinners and tastings led by high-profile chefs and wineries. This expansion represents a commitment to sharing deeper stories and fostering connections across communities nationwide.

The AAPI Food & Wine Festival highlights the shift towards creating gatherings that prioritize presence and engagement. It addresses both cultural heritage and the universal need for connection, indicating that the future of food and wine events lies in storytelling and shared experiences rather than mere consumption. Tickets for the NYC event are available through OpenTable Experiences.