The San Antonio Spurs have announced the unveiling of a unique Jack Daniel’s Tennessee Whiskey Barrel Tree at the Frost Bank Center during their game against the Houston Rockets on November 7. This special tree is one of only 13 whiskey barrel trees in the United States and is part of an initiative to create excitement and promote the spirit of giving throughout the holiday season. The display will be in the outdoor ULTRA Club and is set to remain until January 7.

Mike Brown, Senior General Manager for Brown-Forman Texas, expressed pride in partnering with the Spurs to bring this tradition to the community. He emphasized the initiative’s aim to raise funds for Operation Ride Home, which helps military members reunite with their families during the holidays.

Fans attending the game will have the opportunity to purchase barrels from the tree, with 100% of the proceeds going directly to Operation Ride Home. Additionally, the Spurs and Jack Daniel’s plan to host sampling events and branded giveaways while honoring military families at select home games throughout the holiday period.