Carmen Wilson, Will (the can designer), and Joe Gow take a picture together with the “Hot for Chancellor” sour ale at 608 Brewing Co.
The UW-La Crosse Chancellor, Joe Gow, who was recently dismissed because he was sharing adult content videos with his wife, is now being made fun of through a new beer that was released on Tuesday at a brewing company in La Crosse.
The sour ale which comes from 608 Brewing Co is titled “Hot for Chancellor” to hint at Van Halen’s famous song “Hot for Teacher”. The sour ale has a variety of fruity flavors including cherries, apricots, peaches, and vanilla. It also has an alcohol content of 5 percent.
The Universities of Wisconsin Board of Regents dismissed Gow on December 27. The reason for his dismissal was because he starred in and shared online explicit movies that featured himself, his wife, and other adult actors. Despite the circumstances, Gow defended his actions by claiming it fell under protected speech.
General Manager at 608 Brewing Co. Justin Kotlarz pours a glass of the brewery’s “Hot for Chancellor” beer on Thursday, Jan 11. The limited edition beer cans sold out in 30 minutes, and the remaining brew will be available on tap until it runs out.
608 Brewing Co. owner Phil Humphrey said the sour beer was already on hand as the Gow story was coming to light. Normally, it would take two to three weeks to get a new beer going.
The 608 Brewing staff came up with the can design on a whim, knowing the sour beer was available for a new design. The presentation came together more quickly than most of ideas as the process took off.
“We don’t get a whole lot of things in La Crosse that go national in a way that’s not highly political. We prefer to steer clear from the intense political dramas. So, it happened rather unexpectedly I guess,” Humphrey articulated. “There isn’t a concrete reason or precedent of how it occurred, we were merely tossing around ideas.”
An exemplar can of 608 Brewing Company’s “Hot for Chancellor beer,” boasts an artistic rendering of the former UW-L Chancellor Joe Gow, who was dismissed from his role in December.
Gow and his wife made a visit to the brewery on Wednesday and posed for a photo with the creative mind behind the can design. Humphrey indicated that the couple appeared to be enjoying the playful design and were supportive of the concept.
“They didn’t appear to interpret it as a form of slander or anything of that sort — which it clearly was not. We were simply making light of the entire situation. They expressed their fondness of the beer and conveyed their gratitude,” Humphrey pointed out. “For us, this is somewhat amusing. I am aware that some individuals may not find it comedic. We’re not intending to cause any distress, merely playfully poking fun at the circumstances.”
The cans sold out in 35 minutes Tuesday. The sour ale remains on tap at the brewery for the time being. The brewery tries to debut a new beer with new designs weekly.
608’s limited edition brew gets its color from the cherries used in the brewing process.
Karlie Somerton, a brewer at 608 Brewing Company, holds the last remaining four-pack Thursday of the limited edition “Hot for Chancellor” beer, which was reserved by an employee.
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