September 2026 85

Skrewball Whiskey has officially launched Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, marking its first flavor innovation since it established the peanut butter whiskey category in 2018. This new offering combines Skrewball’s signature peanut butter taste with the sweetness of strawberry jelly, reminiscent of a classic sandwich.

Starting this September, consumers in the United States can find this unique whiskey available in 100-ml cans and 50-ml bottles, perfect for various social occasions like tailgates and concerts. The co-founders of Skrewball, Steve and Brittany Yeng, emphasized their aim to deliver bold flavors in convenient packaging, urging customers to enjoy the memorable pairing with friends.

Richard Black, Managing Director of North American Distillers, highlighted that this launch represents Skrewball’s continued exploration of unexpected whiskey flavors. The new release retails at a suggested price of $3.99 for 100-ml cans which contain two servings, and $1.99 for each 50-ml bottle. Both formats feature a 70 proof (35% ABV).

As Skrewball looks to the future, consumers can anticipate additional exciting innovations later in the fall. The brand continues to encourage its followers to "Skrew the Usual" and embrace the unexpected in their beverage choices.

For more details, visit Skrewball Whiskey.

For many Indians, Old Monk is more than just a whiskey; it embodies nostalgia, evoking memories of winter evenings, college days, and cherished conversations. Its iconic status came under scrutiny when the Food Safety and Standards Authority of India (FSSAI) informed the Bombay High Court that Old Monk cannot be labeled as "rum" due to its specific formulation and labeling. The FSSAI argues that the drink is primarily made from neutral spirit with rum flavoring added, disqualifying it from being marketed simply as rum.

This revelation has stirred a wave of disbelief and humor on social media, with many expressing their emotional ties to the brand. Remarks like “Old Monk is not rum! Hum rahe na hum,” reflect the heartache felt by loyal consumers. The drink, enjoyed over years, carries significance for many, tying it to specific moments in their lives.

In its legal stance, FSSAI contends that the nature of Old Monk goes beyond a simple labeling issue. It suggests that the term "7 years old blended" on its packaging is misleading since the product contains a substantial amount of unmatured neutral spirit rather than the aged rum it’s associated with. Under regulations, any age claims for blended spirits should pertain to the youngest component.

The manufacturer, Mohan Rocky Springwater Pvt Ltd, has acknowledged the issues raised and has proposed changes to the label, including clearer indications of "added flavor" and removing the misleading age statement. However, the Bombay High Court has yet to resolve the matter, with the next hearing scheduled for September 11.

As the regulatory debate continues, many Old Monk fans are left to ponder the identity of the beloved drink they’ve known for decades. The question lingers: can a drink that has defined social experiences genuinely remain "rum" in the eyes of its loyal patrons?

A controversy has arisen around Old Monk, a well-known Indian rum, after the Food Safety and Standards Authority of India (FSSAI) informed the Bombay High Court that it cannot be marketed as “rum” due to not adhering to the regulatory definition. Instead, the FSSAI suggests it be relabeled as a “rum-flavoured spirit.” This dispute has ignited a broader discussion regarding the beverages consumed by Indians for decades.

The FSSAI’s argument isn’t simply a matter of terminology; it states that Old Monk utilizes neutral spirit mixed with artificial flavoring and coloring—elements that disqualify it from being classified as true rum. According to their claims, if Old Monk derives its character from rum flavoring added to a neutral alcohol base, it fails to qualify as rum under existing laws.

The Bombay High Court is expected to revisit this issue on September 11.

This situation reveals the complexities surrounding India’s large Indian-made foreign liquor (IMFL) market. Typically, whisky around the world is produced from fermented grains and rum from sugarcane. However, many Indian spirits capitalize on extra neutral alcohol (ENA) or grain neutral spirit (GNS) as their primary base, predominantly sourced from molasses—a sugar production by-product. These neutral spirits are then flavored and colored to simulate different types of liquors.

The reliance on neutral spirits stems from historical and economic factors. India’s alcohol industry emerged focusing on molasses rather than food grains, which helped create a practical foundation for mass-market drinks. In contrast, premium brands such as single malts often employ traditional production methods.

This dispute transcends mere flavor; it raises significant questions about the necessity of consumer awareness regarding the production processes of alcoholic beverages. The FSSAI’s intensified oversight has led several brands to reevaluate their labeling and product descriptions. For consumers, this matter is about more than just semantics; it is about clear communication regarding the contents and crafting of their preferred drinks.

Old Monk’s deep-rooted presence within Indian culture complicates these regulatory discussions. Launched several decades ago, the brand has gained a devoted following without extensive marketing efforts, engendering strong emotional responses among its loyal consumers. The current debate is perceived not just as a technical issue, but a challenge to the nostalgic connections many have with this iconic drink.

Ultimately, this controversy could compel India’s alcohol industry to enhance transparency regarding product ingredients while regulators and producers collaborate to establish how traditional Indian IMFL products should be defined and marketed.

For further reading, see the India Today article.

The Food Safety and Standards Authority of India (FSSAI) recently informed the Bombay High Court that Old Monk, a popular rum brand, cannot be classified as rum due to its composition, which includes neutral spirit and rum flavoring. FSSAI’s counsel stated that the product should not be marketed as rum but could instead be labeled as a “rum-flavored spirit.”

This decision follows complaints about the accuracy of Old Monk’s labeling, particularly concerning a claim that the beverage is "7 years old blended." FSSAI posits that the bulk of Old Monk consists of neutral, unmatured spirit, with only a slight percentage of matured rum included. The Bombay High Court raised concerns about whether the "7 years old blended" description could mislead consumers regarding the aging process of the entire product.

Mohan Meakin, the manufacturer of Old Monk, has submitted revised labels for review after agreeing to eliminate the "7 years old blended" claim and enhance the visibility of added flavor information. FSSAI has requested more time to evaluate these new labels, with the next court hearing scheduled for September 11.

The controversy also leads to broader implications as FSSAI has issued sales prohibitions on various products from several manufacturers, including Mohan Rocky Springwater and United Spirits. Notably impacted brands include Old Monk rum variants, McDowell’s No.1 Rum, and several whiskies.

For additional insights about this ruling, visit FSSAI clarification.