Utz Quality Foods, maker of Utz® Cheese Balls, was a key sponsor of Beer Bowl 2026, a charity event held in Sea Isle City, New Jersey, aimed at benefiting the Eagles Autism Foundation. Co-hosted by Jason and Kylie Kelce, the event took place on June 25, 2026, and featured unique fan experiences, celebrity appearances, and challenges to raise funds for autism research and care.

One of the highlights was the Utz x Garage Beer "Million Cheese Ball Challenge™," which included a massive pool containing over one million cheese balls, where participants dove in to find branded ping pong balls. This fun and engaging challenge quickly became one of the most memorable moments of the Beer Bowl.

The event also included a dedicated Utz-branded bar at the Team 62 event on June 24, where attendees enjoyed Utz snacks, including pretzel necklaces, and participated in a live auction with exclusive items. Together, these activities raised an impressive $1.26 million for the Eagles Autism Foundation, surpassing the previous year’s record of $1 million.

Liza Darnell, Vice President of Marketing Communications at Utz, expressed that the event combined the joy of Utz Cheese Balls and Garage Beer with a serious commitment to supporting a worthy cause.

For more updates and content from the event, you can follow Utz on Facebook, Instagram, and TikTok.

The Eagles Autism Foundation remains dedicated to funding research and programs that provide vital resources to help those impacted by autism, having raised over $50 million in its eight years of operation.