The prestigious world of fine wine is characterized by aspects such as exclusivity, differentiation based on class, quality, origin points, and so on. Although wine has been with us for millennia in some regions and centuries in others, the dominant classification and ratings systems are relatively newer. It is a matter of debate whether these systems reinforce these variations or merely provide an objective analysis. Nonetheless, it seems apparent that achieving “equity”, established on the principle of uniformly accessible opportunities and fairness, may be challenging in an environment constructed to highlight distinction and variation.

So, what does diversity and equity look like in the realm of fine wine?

A stride towards equity is connected to fairness and accuracy in nomenclature and evaluation. The recent verdict from the Court of Master Sommeliers-Americas to discard the terms “Old World” and “New World” from their examinations and materials aligns with actions from similar organizations. This decision points to an industry-wide shift in customs to incorporate new insights and perceptions about wine production and consumption.

Another possible transformation in the industry could be through its members and methodologies. In the article “Wine gone Woke,” I discussed the transformation of TEXSOM and the measures they are adopting to balance the field and incorporate more equity into their ways. There are indicators of change throughout the industry, noticeable through an increase in diversity, inclusion, and belonging initiatives and organizations. This development is encapsulated in Maryam Ahmed’s (2020) “Call to Action for the Wine Industry.”

For the Diversity in Wine Leadership Forum (founded in August 2020), a commitment to diversity means “seeking to open doors to more people, creating easier access to resources for success, and not only including but welcoming people of diverse backgrounds and experience,” and the pursuit of equity entails “increas[ing] access to resources needed for inclusion and success…; uncover[ing] and undo[ing the] root causes of disparity…; promot[ing] justice, impartiality, and fairness…; and ultimately seek[ing] to include more diversity at the decision-making levels of the wine industry.”

Wine, in all its diversity.

With an acknowledgement of both progress made and the gravity of the work still to be done, the Forum has stepped up to assist wine professionals with its “Do The Work” education series, aimed at the industry leaders hoping to guide progress in DEI within the wine industry. The first set of three classes occurred in Fall 2021; since then, over 200 global wine professionals have participated. The next iteration of the series is planned for late Spring 2024. But even if you have not yet joined the Do The Work cohort, you can still be a part of the wider change in the industry.

Some ways to “be the change” include being mindful of how you talk about wine, being intentional about who you include in decision making and action, and being purposeful about resource sharing. To this end, the Somm Foundation is working closely with the Diversity in Wine Leadership Forum to solicit donations, which are divided evenly among member organizations to support their ongoing separate and collective diversity, equity, and inclusion missions.

In sum, while there is still a lot to do to encourage diversity and fairness in fine wine—not least because the industry rests on ensuring its distinction—more inclusive worlds of wine are possible. What will you do to make (fine) wine more equitable?