On the eve of National Parks Week, Austin-based spirits brand Tito’s Handmade Vodka has made a generous donation of $250,000 to the National Parks Foundation (NPF). In a celebratory move, they have partnered with Southern California-based headwear manufacturer melin to produce a limited-edition hat for enthusiasts who take pride in their love for distilled spirits and National Parks.

The brand has also made a commitment that 100% of the proceeds from the sales of this hat will be donated to NPF and other like-minded organizations. Tito’s views this as an opportunity for individuals to contribute $80 to causes they hold dear and receive a branded cap as a token of appreciation.

The primary purpose behind Tito’s contribution is to further the cause of environmental conservation in National Parks all across America. Alongside these noble intentions, it will also lead to a notable tax benefit for the company, which has a history of doing numerous charitable acts.

Bob Petroccio, the director of national trade marketing at Tito’s Handmade Vodka, shared with GearJunkie, “Tito’s Handmade Vodka is pleased to contribute $250,000 to the National Park Foundation. We believe in the principle of quality craftsmanship and supporting environmental conservation, and hence have collaborated with the luxury headwear brand melin.’

The melin x Tito’s Odyssey HYDRO hat is a quality ballcap that’s versatile enough to be worn at various places, from trails to beaches, BBQs in the backyard, or to sporting events. It’s a navy-colored, hydrophobic, five-panel hat featuring a snapback closure. The hydrophobic material ensures water slides off the crown panels. Interestingly, it also carries a custom-molded rubberized patch and comes packaged in a dedicated carry bag.

Moreover, this hat symbolizes support for National Parks and fun-filled times. The message written on the logo caps it all: “Protect where we play. Pour more fun.“

Admittedly, $80 might seem a bit steep for a ballcap. But the real satisfaction stems from the fact that the entire sales amount gets directly contributed to one out of five different charitable organizations.

According to Petroccio, what stands out is that 100% of the net proceeds from the melin x Tito’s Odyssey HYDRO hat sales go to any nonprofit orgainzation of the customer’s choice that Tito’s supports. This way, our supporters not only get a premium product but also an opportunity to back organizations that bring about change.

Anyone who purchases a hat has the option to donate the proceeds to Emancipet, a nonprofit organization that is broadening access to affordable veterinary care. There’s also Hire Heroes USA, a group that equips veterans and service members to find success in the civilian workforce. You can choose to support Musicians on Call, which provides live and recorded music to patients in their hospital beds, or Southern Smoke Foundation, which offers aid to food and beverage employees during times of crisis.

Additionally, if you purchase a melin x Tito’s Odyssey HYDRO National Parks Week Hat, your donation will benefit the National Park Foundation (NPF), the official fundraising partner of the National Parks Service.

Tito’s brand has always had philanthropic leanings since its inception. The early days saw the company donating vodka to local nonprofit events in the Austin, Texas, area. This ethos of support has grown and evolved over the years and is now a fundamental part of the company’s mission.

Tito’s encourages its employees to contribute to their preferred causes with its product. These contributions often include a thank you note signed, “Love, Tito’s.”

That’s why the brand’s nonprofit branch is called Love, Tito’s. NPF has been a beneficiary of the Love, Tito’s merch store since 2023. This $250,000 National Parks Week donation and collaboration with melin highlight Tito’s commitment to amplifying the environmental message behind NPF. It wants to help preserve our parks. This money will help achieve that end.

To purchase your commemorative melin x Tito’s Odyssey HYDRO National Parks Week Hat and donate the proceeds, visit the Love, Tito’s website.

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