Cheers to Virginia’s Love for Vodka!

It’s official – vodka is the reigning champion in Virginia for the third consecutive year! The Virginia ABC stores have reported a staggering 1.6 million total cases of vodka sold in fiscal year 2023. That’s almost double the volume of the second-place contender, tequila. To put it into perspective, that’s a whopping 4.1 million gallons of vodka consumed in the state, which works out to about half a gallon per Virginia resident. Looks like the people of Virginia really know how to enjoy their spirits!

Leading the charge in this vodka revolution is none other than Tito’s Handmade Vodka. This Austin, Texas-distilled brand has become the go-to choice for Virginians, accounting for a remarkable $72 million, or roughly 5%, of all sales at Virginia ABC stores during fiscal year 2023. Talk about making a splash! Tito’s Handmade Vodka has reached new heights, with sales increasing by over $5 million compared to the previous year. In fact, Tito’s sales almost match the combined totals of Hennessy VS cognac ($44 million) and Jack Daniel’s Old No. 7 whiskey ($30.1 million), securing its place at the top.

Now, you must be wondering what all that vodka is being used for. A closer look at Google search trends reveals that Virginians have been getting creative with their vodka-infused culinary adventures. Some of the top vodka-related queries in the state included “vodka sauce” and “vodka pasta,” suggesting that many Virginians have tried their hand at preparing Penne alla vodka, a delectable pasta dish infused with heavy cream and tomatoes. Other popular search terms were “vodka drinks” and “vodka cocktails,” indicating that Virginians simply enjoy sipping on their vodka in various refreshing concoctions.

While Tito’s success is undeniable, the staff remains humble and tight-lipped about their grand achievements. “Tito’s Handmade Vodka does not comment on sales numbers,” stated a spokesperson for the company. It seems the quality and reputation of their vodka truly speak for themselves.

Speaking of Tito’s, let’s take a moment to appreciate the man behind the brand, Tito Beveridge. Tito started the company in 1995 in Austin, Texas, after growing tired of his work in the oil business and groundwater geology industry. He had a vision to shake things up and work with liquids that he could actually drink. Today, Tito’s Handmade Vodka is one of the most successful and renowned distilleries in the country. Its triumph is exemplified by Virginia’s unwavering dedication to the brand.

However, let’s not forget that vodka isn’t the only local spirit making waves in the commonwealth. While Tito’s takes the crown for overall sales, Bowman Brothers Virginia straight bourbon secured the top spot among native offerings with $1.6 million in sales. Richmond-based Cirrus Vodka followed closely behind at $1.2 million. It’s evident that Virginians have a true appreciation for homegrown spirits.

The Virginia ABC stores have undoubtedly been booming, contributing to the state’s total revenue of nearly $1.5 billion in fiscal year 2023. Can you believe that combined liquor sales across Virginia reached a staggering 14 million gallons? That’s equivalent to over 1.2 billion shots or enough to fill over 700 swimming pools! Northern Virginia took the lead among Virginia ABC planning regions, with sales reaching approximately 3.5 million gallons. Richmond, not far behind, sold over 2 million gallons, averaging more than a gallon per person across the Richmond metro area.

It’s not just within Virginia’s borders that Tito’s reigns supreme. The brand also claimed the top spot in Idaho, generating a remarkable $15.6 million in sales in fiscal year 2023. Tony Faraca, chief financial officer for the state liquor division, expressed his awe, saying, “I don’t even know what to say about it anymore. They’ve figured out how to touch the nerve of their consumer.”

It’s safe to say that Tito’s Handmade Vodka has conquered the hearts (and taste buds) of Virginians and beyond. With its smooth texture and impeccable quality, it’s no wonder that it continues to dominate the market. So, next time you find yourself in Virginia or Idaho, don’t forget to raise your glass to Tito’s Handmade Vodka and the spirit of celebration it brings to all who indulge. Cheers!