Tito’s Handmade Vodka is gearing up to enhance the experience for attendees at this year’s Jazz Fest in New Orleans. With its outdoor activation known as Tito’s Quarter, the brand aims to create an interactive space near the Festival Stage that allows festival-goers to learn about the vodka while enjoying the lively atmosphere of the event.

T.J. Mathias, the Director of Sponsorships and Experiential for Tito’s, emphasizes the desire to connect with the audience and provide a warm, hospitable environment. He notes that after a successful first year sponsoring Jazz Fest, the brand is committed to honoring the culture of the festival and its significance in New Orleans.

Founded 28 years ago, Tito’s began as Texas’ first legal distillery and continues to focus on distilling quality vodka made from corn, ensuring it is naturally gluten-free. Emily Goggin, Field Sales Director for Tito’s Plains Division, describes their vodka as “vodka-flavored vodka,” ensuring straightforward quality without artificial flavors.

A popular choice at festivals has been the Tito’s Strawberry Lemonade, which perfectly complements the warm spring weather. Christina Crean, Regional Sales Activation Manager at Tito’s, shares that fruity cocktails are particularly favored among attendees. Many have even created personalized seltzer bars at home to kick off their festival experience, mixing Tito’s with their choice of soda water and fresh herbs.

This will mark Tito’s second year sponsoring Jazz Fest, but the brand has a history of supporting events nationwide. Mathias highlights the importance of crafting each activation to align with the distinctive vibe of the festival, and acknowledges that Jazz Fest provides an authentic taste of New Orleans culture.

Beyond the festival, Tito’s has a strong commitment to the local community, supporting organizations like SPROUT NOLA, which promotes sustainable farming practices. Crean emphasizes that New Orleans holds a special place in their hearts, reflecting the brand’s values of authenticity and community involvement.

For more information about Tito’s products and cocktail recipes, visit Tito’s Vodka.