Tilray Brands, a leading global cannabis-lifestyle and consumer packaged goods company, recently made a significant move in the craft beer market. The company announced the successful acquisition of eight beer and beverage brands from Anheuser-Busch, solidifying its position as a major player in the industry. The acquired brands include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.

With this acquisition, Tilray Brands is projected to become the 5th largest craft beer business in the U.S. market, up from the 9th, generating significant revenue and growth opportunities. The combination of these new brands with Tilray’s current beer portfolio is expected to fuel innovation and accelerate the company’s consumer base.

Tilray Brands’ Chairman and CEO, Irwin D. Simon, expressed his confidence in the company’s growth strategy and its ability to dominate the cannabis CPG industry once federal legalization occurs. He highlighted the resources, infrastructure, and operational capabilities that Tilray has built to position itself as a leader in the mainstream market.

Ty Gilmore, President of Tilray Beer, shared his excitement about the acquisition, emphasizing the strong consumer loyalty and growth potential of the acquired brands. The company is committed to investing in and championing the future of the craft beer industry, driving innovation, and revitalizing marketing efforts to expand its consumer base and create new opportunities for growth and profitability.

The acquisition also brings strategic financial benefits to Tilray Brands. It strengthens the company’s leadership position in craft brewing, with a projected craft beer revenue of $250 million. The acquisition also provides modern facilities and operations in multiple locations across the U.S., enhancing innovation and commercial growth opportunities. Additionally, the iconic brands acquired have a loyal consumer base, adding further value to Tilray Brands’ portfolio.

Overall, Tilray Brands’ acquisition of these beer and beverage brands marks a significant milestone in the company’s growth strategy. With its expanded presence in the craft beer market, Tilray Brands is well-positioned to drive innovation, expand its consumer base, and capitalize on the immense opportunities in the cannabis-lifestyle and consumer packaged goods industry.

Craft breweries have become increasingly popular in recent years, offering a wide range of innovative and delicious beers. In this blog post, we will explore some of the top craft breweries in the United States and the unique beers they have to offer.

Let’s start with Shock Top, known for its flagship beer, Top Belgian White. This refreshing spiced wheat ale is brewed with coriander spice and the peels of three different citrus fruits – orange, lemon, and lime. This combination creates a uniquely crafted ale with a light golden color and a smooth, refreshing finish. Shock Top also offers a seasonal lineup, including the Twisted Pretzel Wheat, which delivers the delicious taste and aroma of bakery-fresh pretzels.

Next, we have Blue Point Brewing Company, founded in 1998 with the goal of bringing local craft beer to Long Island. Today, Blue Point has grown into one of the largest breweries in New York State, offering a lineup of easy-drinking and innovative craft beers. Their product portfolio includes the Toasted Lager, Hoptical Illusion, Imperial Sunshine, and Pinstripe Pils, as well as a rotating line of Innovation Beers. Blue Point has also received numerous awards over the years, highlighting the quality of their innovative brews.

Moving on to Breckenridge Brewery, which opened its doors in 1990 in Breckenridge, Colorado. This brewery has become one of the most recognized craft breweries in the U.S. with a focus on balanced, approachable, and interesting beers. Their portfolio includes Avalanche Amber Ale, Palisade Peach Wheat, Juice Drop Hazy IPA, Funslinger Lager, Vanilla Porter, Hop Peak IPA, Strawberry Sky, and many more. In 2022, Breckenridge Agave Wheat won a Bronze medal in the American Wheat Beer category at the Great American Beer Festival.

Now let’s talk about 10 Barrel Brewing Company, founded in 2006 in Bend, Oregon. This brewery’s simple mindset of brewing beer, drinking beer, and having fun doing it has led to their success. 10 Barrel has four brewpub locations and is one of the most acclaimed breweries in the U.S. Their beers include Apocalypse IPA, Nature Calls, Profuse Juice, Rock Hop IPA, All Ways Down, Club Tread Mandarin IPA, Pilsner, Pub Beer, and Cucumber Crush. 10 Barrel has won several medals at various beer festivals, including a gold medal at the Great American Beer Festival in the Specialty Berliner-Style Weisse category.

Redhook Brewery, founded in Seattle, Washington in 1981, is one of the nation’s original craft breweries. With four decades of experience, Redhook continues to brew great beers. Some of their popular beers include Big Ballard Imperial IPA, Hazy Big Ballard Imperial IPA, Storm Surge Hazy IPA, Lagersquatch Lager, and Long Hammer IPA. Redhook Brewlab, which opened in 2017, offers consumers the chance to taste the brewery’s latest experiments.

Widmer Brothers Brewing, founded in Portland, Oregon in 1984, is one of the largest craft breweries in the Pacific Northwest. Widmer Brothers introduced its Hefe beer in 1986, an American variant on the traditional Hefeweizen. This beer quickly gained popularity across the country. Their award-winning beers include Hefe, Drop Top Amber, Deadlift Imperial IPA, Hopcadia NW IPA, Cold Waters Cold IPA, Juicy Sunrise IPA, and Green Skies Hazy IPA. In the 2023 Best of Craft Beer Awards, Hefe won Gold in the American Wheat category and Widmer Brothers was awarded “Large Brewery of the Year”.

Lastly, let’s talk about Square Mile Cider Company, launched in 2013. This company offers ciders made with pure Pacific Northwest apples and lager yeast, resulting in a perfectly crisp, clean, and semi-dry hard cider. Their offerings include Original Hard Cider, Rosé Apple Cider, Peach Lemonade Cider, and Raspberry Lemonade.

These are just a few of the top craft breweries in the United States, each offering their own unique and innovative beers. Whether you’re a fan of wheat ales, IPAs, lagers, or ciders, there is something for everyone to enjoy. So, next time you’re in the mood for a cold and refreshing beer, consider trying one of these craft breweries and supporting the local beer community. Cheers!

Introducing HiBall Energy – A Refreshing Blend of Healthy and Organic Energy Drinks

Are you tired of sugary energy drinks that leave you feeling drained and jittery? Look no further because HiBall Energy is here to revolutionize the way you energize yourself. Founded in 2005, HiBall Energy has been dedicated to providing consumers with a clean, healthy, and refreshing alternative to traditional energy drinks.

What sets HiBall Energy apart is its commitment to using zero sugar and zero calories in its products. This means you can enjoy the energizing benefits without any guilt or negative side effects. But that’s not all – HiBall Energy goes a step further by incorporating organic caffeine, guarana, and ginseng into its proprietary energy blend. This ensures a natural and sustained energy boost that won’t leave you crashing after a few hours.

HiBall Energy takes pride in its range of flavors that cater to various taste preferences. From the tangy Grapefruit and refreshing Watermelon Mint to the bold Black Berry and zesty Lemon Lime, there’s a flavor for everyone. The Peach and Vanilla options offer a subtle sweetness, creating a truly delightful drinking experience.

In addition to its commitment to clean energy drinks, HiBall Energy is part of the Tilray Brands family. Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with a mission to change lives for the better. By empowering the worldwide community to live their best lives, Tilray Brands aims to inspire moments of connection and wellbeing.

Tilray Brands’ diverse portfolio includes not only HiBall Energy but also Breckenridge Distillery, an award-winning spirits brand and the owner of Truss Beverage Co. which produces non-alcoholic cannabis beverages. If you’re looking for a non-alcoholic alternative, Happy Flower CBD sparkling non-alcoholic cocktails are also available.

As a pioneer in cannabis research, cultivation, and distribution, Tilray Brands operates in over 20 countries, serving both medical and adult-use cannabis markets. Their commitment to quality and innovation extends to their craft beverages and wellness foods made from hemp-based ingredients.

It’s clear that HiBall Energy and Tilray Brands are on a mission to provide consumers with the highest quality products that enhance their lives. Whether it’s a refreshing energy drink to keep you going or a cannabis-infused beverage to help you relax, their diverse range of offerings has got you covered.

So why wait? Join the HiBall Energy movement and experience the power of clean and organic energy drinks. Visit www.Tilray.com to learn more about HiBall Energy and Tilray Brands’ commitment to changing lives for the better.

Disclaimer: This blog post contains forward-looking statements. Please refer to the official press release and other official communication for the most accurate and up-to-date information.