What do three millennials have to say about the recent wave of financial tips for young people? Zach Permutt, 39, Siena Burwell, 29, and her husband, Ben Burwell, 35, are here with their opinions.

Zach begins: “I think the best advice for millennials is to focus on the basics – make sure you have an emergency fund, don’t carry a large balance on credit cards, and make sure you save for retirement early. This can help you be better-prepared for the ups and downs of life and prevent any financial surprises that could put your plans on hold.”

Siena adds, “My husband and I are big believers in goal-setting. When we first got married we outlined our financial goals and looked for creative ways to work towards them. Sometimes that meant finding different ways to make more money and other times it was about cutting spending so we could save. Setting goals has made a huge difference in our financial stability.”

Ben, their husband, agrees: “Saving is key, but so is learning how to invest. You don’t need to be a financial whiz to do it, but it’s important to know what you’re doing and take some risks. We started investing early, and it’s been one of the best decisions we’ve ever made.”

The three of them agree that finding ways to make money and stick to a budget are essential. They also agree that it’s important to set and work towards financial goals. Finally, Ben emphasizes the importance of learning to invest wisely.

All three millennials agree that following these tips can help you on your financial journey, no matter your stage in life. It was a lively night of discussion among friends at The Matheson in Healdsburg. On the menu that night: millennial perspectives on life after college. Here are the themes that emerged from drinks with this group of friends:

– The pains of the job search: Everyone was feeling the agony of the job search process. No one knew what they wanted to do or how to get there, which left them feeling pretty helpless.

– The transition to adulthood: The move from college life to a full-time job was intimidating. Most were concerned about how they were going to manage the transition and what it was going to be like living as “adults.”

– The importance of good connections: Good connections were highly valued and everyone agreed that networking was key to getting ahead.

– The freedom to go anywhere: This group of 20-somethings was excited about the freedom they now possessed to travel and go wherever they wanted.

– The challenge of saving money: Though this was the least talked about, it was the one everyone was worried about the most. Everyone had very real fears about how to save money and make ends meet.

It was a candid talk between friends and it was obvious that everyone was experiencing the same life struggles. With that said, everyone left confident knowing they weren’t alone in their experiences and feeling inspired for the future. Wine aficionados of the millennial generation will be delighted to know that producers of their favorite vinos are beginning to offer more information on the taste of their wines. With labels on bottles that feature tasting notes, more detailed profiles, and even aromas, millennials can now explore the flavor of their favorite wines more easily and accurately. And by having access to this information in stores, through placards with tasting notes and profiles, it helps millennials feel more comfortable in taking a chance with unfamiliar wines and discovering new favorites. The more detailed information about the taste of a wine, the more motivation it gives to millennials to try something different. Ben is fed up with the way the wine industry is lacking in the information department. Wine bottles generally include next to nothing about the flavor profile of each vintage. Without this knowledge, it’s left up to the consumer to try their luck and select a noticeable wine from the shelves. Ben argues that in order to stock their grocery stores with variety, more information about the taste of the wines should be included on the bottle. Just imagine being able to select your favorite wines without having to guess or risk buying something that won’t satisfy your taste buds – the dream! From the shelves of Trader Joe’s, Siena credits these merchants for including a useful and impressive perk for customers – placards with tasting notes near bottlings of wine.

When you’re at the store, you can now recognize what to expect from a particular wine before you ever take a sip.

How great is that?

For years, buying wine has been associated with uncertainty, but with Trader Joe’s suggestion cards, the guesswork has now been removed.

Every card includes a description of what the wine embodies, with annotations of the flavor profile and even food pairing suggestions.

For the emerging wine enthusiast or the seasoned connoisseur, this service by Trader Joe’s is invaluable.

Having these placards in close proximity to the wine bottles simplifies the decision-making process, rendering wine selection a lot easier.

Siena is grateful for the suggestion cards; they make pairing with food and one’s own tastes easier and more enjoyable.

With the help of Trader Joe’s the experience of picking out wine no longer has to be a daunting task, so go ahead and pay them a visit for those precious cards! For those who are looking to mix up their wine selection while seeking something new, they may want to consider shopping at Trader Joe’s. With each wine having a description and a bit of backstory on its origins, it can be a great way to find something that will please any palate.

For the discriminating drinker who is uncertain about branching out in their selection, having more information on the taste of each bottle, instead of just its label, can be incredibly helpful in choosing something new. For example, having more insight on the dryness of a certain Sauvignon Blanc or the boldness of a Spanish Rioja can help you make an informed decision on what bottle to bring home.

At stores such as Safeway and Big John’s, this detailed information may not always be available. Those unfamiliar with the store’s selections may even feel wary of trusting their own judgement. Having more knowledge on what a certain bottle may taste like can certainly help ease the anxiety that comes with trying something new.

If you find yourself feeling stuck in your wine selection, why not try visiting Trader Joe’s and experimenting with their various offerings. With the helpful wine bios they provide with each bottle, you may just be surprised by what you find. When it comes to wine, Millennials have more options than ever before—including nonalcoholic wines. Millennials, more than any other generation, are choosing healthier options when it comes to alcohol, and this includes opting for wines with no alcohol content. This generation is increasingly interested in nonalcoholic wines, and many wineries now offer a range of these beverages for this growing market.

Nonalcoholic wines can offer an alternative to traditional wine, with the same taste and flavor, without the effects of drinking alcohol. These nonalcoholic wines can be enjoyed in moderation, allowing Millennials to enjoy a glass of wine socially without any of the health risks associated with drinking excessively.

The trend for nonalcoholic wines is growing, and the global nonalcoholic wine market is projected to reach $13.5 billion by 2025. Millennials are increasingly interested in these nonalcoholic alternatives, and many wineries are responding by offering these nonalcoholic drinks. These wines are made with grapes that have had the alcohol removed, and they can be enjoyed on their own or as part of a cocktail.

Overall, Millennials are driving the increasing interest in nonalcoholic wines, and wineries are responding by offering more options to this growing demographic. With more nonalcoholic wines to choose from, Millennials can continue to enjoy the flavor of traditional wines without the health risks associated with consuming alcohol. Siena noticed a growing trend among people in her age group. Six of her friends had decided to go sober, for reasons that weren’t necessarily related to a specific problem.

The decision to quit drinking wasn’t always easy. It involved breaking a social norm and dealing with peer pressure. But for those who quit drinking, the decision quickly proved to be a game-changer in their lives.

The excess of drinking can become detrimental to our health, both physically and mentally. It can inhibit us from having meaningful conversations or engaging in meaningful activities. Quitting alcohol gives us more time for things that have an actual impact on our lives.

Apart from the physical and mental health benefits, giving up alcohol also gives you a financial freedom. By cutting out spending related to alcohol, you’ll be able to save for yourself and get on the path to financial security.

#GivingUpDrinking: A Growing Trend Among People Our Age

Sobriety has become increasingly trendy among people in their twenties and thirties. Whether due to concern over their own drinking habits or the realization that alcohol wasn’t making their life better, many individuals are choosing to give up drinking altogether.

Though abstaining from alcohol can be difficult, especially in social settings, the benefits are tangible. Quitting drinking can improve physical and mental health, enhance relationships, and give people greater financial freedom. For struggling alcoholics or casual drinkers alike, giving up drinking can be an incredibly liberating experience. Nonalcoholic wine sales have increased significantly in the last year, according to BevAlc Insights. Sales of nonalcoholic wine on Drizly in 2022 were 24% higher than in 2021. This growth has made scanning trends in this small category worthwhile to watch. Companies like BevAlc are monitoring the situation to share insights. Nothing sets the stage for a great wine tasting experience like the atmosphere at Dutcher Crossing Winery in Geyserville. With its cozy, rustic tasting room, where the walls are adorned with antique tools and a fireplace adds to the room’s ambiance, Dutcher Crossing Winery has truly mastered the art of creating a delightful atmosphere for wine tasting. Not to mention, the warm hospitality from the staff makes the atmosphere even more inviting.

The winery specializes in Cabernet Sauvignon, Merlot, and Zinfandel, and guests have the opportunity to sample a variety of wines, from single-vineyard wines to barrel and library wines. While guests enjoy sampling the wine, they can also learn about each vintage from the knowledgeable and friendly staff.

At Dutcher Crossing Winery, it’s all about providing guests with a delightful experience, from the atmosphere to the warm hospitality and of course, the delicious wines. The next time you’re in the area, be sure to pay a visit to Dutcher Crossing Winery – you won’t be disappointed. Whether you’re a wine connoisseur or an occasional drinker, Dutcher Crossing offers something for everyone. With its magnificent scenery and plethora of activities, it’s the perfect getaway for those looking to just relax and enjoy.

The winery offers a wide variety of options no matter what your budget is – from expensive wine tastings, to more enjoyable yet inexpensive activities like cornhole. The great thing about Dutcher Crossing is that it caters to everyone’s needs, whether you’re looking to savour a fine wine or just looking to have a good time.

The picturesque setting combined with its world-class wines makes Dutcher Crossing everyone’s go-to destination. Zach totally gets it – no wonder why he prefers Dutcher Crossing. He was right when he said “You can enjoy the beautiful winery, taste the wine, play a game (like cornhole). It’s the most beautiful scenery you can get.”

At Dutcher Crossing you don’t just get world-class wines, you also get a chance to take in natural beauty of the landscape. So if you’re looking for a spot to have an unforgettable day spent wine tasting and playing cornhole, Dutcher Crossing should be top of your list. Siena didn’t hand out many good reviews, but Dutcher Crossing received great feedback! People were totally in awe of the state-of-the-art facilities, spacious grounds, and world-class amenities. The peaceful atmosphere, friendly staff, and unbeatable price tag sealed the deal for most – making Dutcher Crossing the ultimate destination for an unforgettable vacation. Exploring the beauty of a local winery

For a truly special experience, look no further than your local winery. We recently had the pleasure of visiting our hometown spot for a relaxing afternoon and were surprised at just how enjoyable the experience was. We got a beautiful bottle of wine and then sat outside in the sun. We brought our cornhole game and engaged in some friendly competition as we enjoyed the scenery.

It was great to chat with some of the staff as they heard that we were from the town and went out of their way to make sure we felt welcomed. This type of hospitality really made the day special.

In addition to the pleasant atmosphere, we were also treated to some amazing wine. With so many great local wineries popping up in our area, we’re happy to have found one that suits us perfectly.

If you’re looking for an exciting adventure and a memorable afternoon, there’s nothing better than visiting a local winery. Not only will you experience amazing wine, but the relaxed atmosphere and friendly service offers something no big corporate chain will ever be able to match. And of course, it gives you the opportunity to support smaller, local businesses.

So the next time you’re looking for an enjoyable outing, consider a local winery! Zach Permutt can’t help but marvel at the 88-step wide Wine Wall at The Matheson in Healdsburg. He takes his time surveying the array from local Sonoma County selections to wines from across the world. After some deliberation, he finally settles on a 2005 Petit Figeac Bordeaux, confident in choosing a large, full-bodied wine. Zach savors the memorable flavor of the Petit Figeac. The unique taste of dark fruit, spice, and leather takes him away.

This visit to The Matheson in Healdsburg is one that Zach won’t soon forget. Crowded with rows and rows of wine options, he not only enjoys his selection, but also the idea that all the possibilities behind the wall. With his glass of 2005 Petit Figeac, Zach feels satisfied in his selection. Whether he just wants a bottle for a special occasion or wants to develop the craft of wine tasting and collecting, this millennial is on the cutting edge of the wine industry. With countless brands, varieties, and options to choose from, he is spoiled for selection and often relies on aggregator sites and apps for recommendations and reviews.

Beyond the pairing of food and wine for the perfect combo, this savvy consumer looks for recommendations on where to find the best new wines, sommelier tastings, and unique experiences. He wants to learn more about the process of winemaking and explore new ways to enjoy and appreciate it.

Wine tasting is no longer a luxurious activity, as this generation is looking for new ways to enjoy wine for everyday enjoyment as well as special occasions. This 39-year-old millennial is aware of the power of the modern market as conversations about the best vino become accessible global talking points, with everyone wanting to sample the newest popular vintage. Zach’s generation is set to become the biggest wine-spending generation to date – edging out their parents and grandparents alike. According to recent research, nearly one quarter of all wine expenditure currently belongs to those born in the new millennium.

As it stands, the wine industry is aware of the importance of appealing to younger audiences and gaining their trust. With a highly sought-after share of the market, winemakers and industry experts have highlighted the need to focus efforts into meeting the demand of this new consumer.

The packaging, labels, and advertising of wines are likely to change to capture a younger market. Additionally, retailers may become more amenable to stocking a wider variety of wines and offering tasting experiences to appeal to millennials.

It’s no surprise that wine merchants are looking to this group to increase their revenue significantly over the next few years. Much of a winery’s success in the new decade will depend on its willingness to adapt quickly and be responsive to the needs of the buyer: the younger generation of starters. Zach, a twenty-five-year-old millennial, is passionate about the technology industry and believes that it could be improved in terms of connecting with his generation.

For Zach, the industry is missing the mark. “I want to see people my age represented more,” he says. “I want to feel like I’m being listened to, and that the industry is just as invested in me as it is in a baby boomer or a Gen-Xer.”

He believes that the tech industry needs to make a more concerted effort to include and engage younger generations. “We shouldn’t be relegated to the sidelines when it comes to the future of the tech industry. We should be a part of that conversation, and a large part of it.”

Zach suggests that the industry should seek out young voices in various ways. “Companies should make an effort to meet with young people, have conversations, and take their opinions into account. Technology is always changing, so having young people involved is crucial to staying ahead of the curve.”

Ultimately, Zach wants to see the tech industry become more youth-friendly and to do a better job of connecting with his generation. “It’s important to remember that young people are the future of tech,” he says. “The industry should be a place that welcomes and encourages us to innovate.” With an influx of new wine drinkers, understanding the preferences and opinions of millennials is key to developing targeted marketing strategies and staying relevant in the industry. To gain some insight, I recently interviewed three millennials–Jack, Christina, and Zach–at The Matheson, a Scottish-themed bar in Cambridge.

Jack is a local software engineer who likes sweet and more fruit forward wines. He prefers lighter reds such as Pinot Noir because they tend to be more versatile and food-friendly. He also enjoys sparkling and rosé wines, but prefers to purchase them when they’re on sale.

Christina works in the banking industry and is partial to bold red wines. She enjoys Cabernet Sauvignon, but doesn’t restrict her palette to just reds. She occasionally purchases a Splits, which are conveniently sized bottles of wine, for weekend gatherings.

Zach is the youngest of the three millennials and enjoys reds, whites, sparkling, and rosé–in any combination during a meal. He isn’t picky about the brands he buys, as long as he’s getting quality wine at a good price.

The key insights I gained from speaking with these millennials is that they tend to be more experiments when choosing wines. They appreciate a bargain, but also look for good quality. Price point is an important factor, but so is flavor–jackstick with sweeter wines, while Christina prefers bolder tastes. Zach was the most open to trying something new, which is a great attitude that could benefit wine bars and even wineries.

All in all, understanding the opinions of millennials could be beneficial for companies in the industry. While promoting sweeter and bolder wines may sway their decisions, appealing to their adventurous spirit could be an equally effective route to take. After all, millennials are open to trying something different, as long as it’s worth the price. Zach and Ben, both 35, and Siena, 29 are speaking out on how the industry just isn’t geared toward their generation. They say it’s old-fashioned, dull, and restrictive.

They feel there’s a disconnect between the industry and their generation because they can’t relate to it. It’s not engaging enough to capture their attention. The goal of creating a long-lasting connection between their generation and the industry is proving a difficult one.

Zach and his wife Siena think the barrier between the two is that the industry isn’t modern or dynamic enough to capture their interest. They feel that if it was more up to date, more relevant to their generation, it would be easier to bridge the gap between the two.

The couple wants the industry to refresh its image and look to the current trends that appeal to their age group. They feel if the industry reached out to their generation, they would be able to foster a stronger relationship.

In conclusion, Zach and Ben, together with Siena, feel that the industry is outdated and doesn’t understand the needs of their generation in order to create a lasting connection. They want the industry to take steps to make itself more modern and engaging in order to bridge the gap between the industry and their younger demographic. The brim of wine glasses were lightly touched as conversation with young millennials flowed freely. Aseyrtiko from Greece, Bordeaux from France and Pinot Noir from Sonoma County filled the glasses and flavorful appetizers like Wagyu beef tartare and risotto with rock shrimp, were shared. As the group discussed business and life, some major themes developed throughout the conversation.

At the heart of the discussion was the importance of self-care and never forgetting to take care of yourself. It was a recurring theme that all of us agreed on, including stockholders of a company, entrepreneurs, and those employed by someone else. All of us recognized how remembering to take care of ourselves—treat yourself to a massage, go out for a walk—was vital to our success.

We also discussed creative problem-solving. Everyone shared different ways that they had used innovative ideas and experimentation to tackle some of the hurdles they’ve faced in their careers. Listening to their stories, we all felt ready to take on the world.

As the conversation and drinks wound down, we were struck by the invaluable insight we had gianed. We agreed that getting together and talking beyond the everyday matters was an important part of staying on track and continuing to see progress in our projects.

The evening ended with an agreement to meet again soon to continue the meaningful conversations. And as everyone left, their glasses filled one last time with our favored drinks, we all felt a little lighter and a bit more inspired. Getting to Know Wine: Zach’s Perspective

When speaking to Zach, a budding wine aficionado, one thing was clear: he felt that the traditional labels, practices, and styles of the wine industry weren’t necessarily catered to his demographic. “The industry has been doing the same thing for a very long time,” he observed, “which makes it feel like it isn’t necessarily addressing our needs, despite our buying power.”

Zach’s experience highlights an issue that is being seen in the wine world right now: the longstanding structure of the industry isn’t necessarily making the highest utilization of the motivations and purchasing power of a more significant and varied base of consumers.

Despite this, there are many signs of positive change all over the industry. From innovative labels to non-traditional production methods, wine producers are putting in extra effort to ensure there is something for everyone. Moreover, as more people continue to get interested in and passionate about wine, the need for a more dynamic and in-touch industry becomes paramount.

The good news is that there is an abundance of resources out there for those who are interested in discovering more about the wonderful world of wine. Online education programs, local wineries, and even wine-tasting events are just some of the resources one can take advantage of to begin their own journey with wine. With enough knowledge and dedication, each individual can find their own, unique way to enjoy and appreciate the unique characteristics of each bottle.

Regardless of your starting point, everyone can find something to appreciate about each glass. So, as Zach suggests, perhaps it’s time to look past the traditional conventions of the industry and focus more on creating an all-inclusive experience for all. Siena and Ben were wondering how winemakers could produce a product that is both sustainably grown and good for the environment, while also effectively marketing and branding their product. In recent years, consumers have grown more aware of the need to create sustainable practices, and many winemakers are looking for ways to meet this demand.

From sustainable growing methods to water and energy conservation practices, winemakers are looking for ways to lessen the impact their wineries have on the environment and reduce their carbon footprint. Sustainable winemaking is not only a matter of environmental impact, but also the quality of the product, as healthier soils and careful growing practices can create better-tasting juices.

To successfully market and brand these products, winemakers should focus on sustainable strategies for packaging and labeling. Sustainable materials, such as paper and cardboard, will not only last longer and be more environmentally friendly, but also attract more eco-conscious customers.

In addition, eco-friendly choices can easily be integrated into the branding and labeling process. Remember, customers care about sustainability just as much as the taste and quality of the wine; so having sustainable practices in place can help winemakers reach their target audience easily.

Ultimately, winemakers need to focus on both sustainable winemaking and branding and marketing if they want to successfully reach their target audience and meet the ever-growing demand for quality and sustainability. Millennials who inhabit Sonoma County, California hail from diverse backgrounds and lifestyles, but all share a love of living in a unique wine-tasting destination.

These adventurous people have transitioned from their urban homes to take full advantage of everything Sonoma has to offer. With its world-renowned wineries, picturesque landscapes, booming craft breweries, and outdoor adventures, millennials flock to this beautiful area.

Surrounded by lush vineyards and forests, this hipster crowd takes part in the region’s culinary scenes. These fun-seekers love experiencing the diverse tastes Sonoma’s farmers markets and eateries provide.

They also can’t get enough of winery visits and tastings. Whether attending events, overlooking rolling hills, or having a picnic on the lawn, millennials savor the laid-back, yet sophisticated atmosphere of Sonoma County’s wine country.

For millennials seeking to blend a bit of city life in their rural lifestyle, Sonoma County provides ample opportunities. In addition to wine tastings and gourmet meals, this demographic enjoys jaunts to nearby metropolitan areas.

Millennials make the most of the eclectic mix of cultures, activities, and atmosphere Sonoma County provides. Whether it’s swimming in the Russian River, perusing local art galleries, or spending days on the beaches near the coastline, they have everything they need right here in Sonoma. Siena and Ben had quite the introductory story. Over a glass of Santo Wines 2022 Santorini Assyrtiko for her and Joseph Swan Dry Creek Valley pinot noir for him, they took turns recounting how they came together.

It all started about two years ago, when Ben came across Siena’s Instagram profile and was immediately drawn in by her captivating pictures of the Greek landscapes. After sending her a message, they struck up an in-depth conversation that made them both realize that one day, they had to meet.

After weeks and months of talking, their paths eventually crossed. And to commemorate their connection, the two shared the wine they were drinking – a Santorini Assyrtiko and a Dry Creek Valley pinot noir – and talked about how they got to know each other.

Siena and Ben’s friendship is a testament that not all good things have to end. It’s a reminder that sometimes, two people’s paths can come together and lead to something beautiful. Despite how they were miles apart, they found each other and made something special.

Cheers to Siena and Ben! Siena and I first crossed paths while we were both employees at a startup in San Francisco – Crew. It didn’t take long for us to hit it off and become fast friends. We shared a common passion for making a change and developing creative new ideas to do so. We also enjoyed running activities for the rest of the staff and organizing some pretty epic birthday parties for our colleagues.

It was at Crew where we first started dreaming of launching our own business together. We soon found the bravery to move forward with our mission and take a chance on something that seemed so vastly different. We’d stay up late, brainstorming and discussing our plans until the sun came up, and then get to work on making it a reality.

The road to success isn’t always an easy one. We had a lot of obstacles to overcome, but with determination and hard work, we were able to make it happen. It’s been a great adventure so far, and it’s only just the beginning. Our services are gaining traction and our rosters are growing as the word spreads about what we offer. We’ve created something unique and it’s been a pleasure to watch as more and more people experience it.

Looking back, I’m glad we decided to seize the opportunity and take the plunge. Who knew that we would find the courage to follow our dreams in a place we never expected?

-Amy Ben and Sarah can’t help but laugh as they recall the year they were laid off together from Crew. “I was employee No. 7 and she was employee No. 13,” Ben chimes in. Despite the setback, the two began to look back fondly on the experience and marveled at how far they have both come since.

Crew, the company the two were laid off from, was acquired by Square in 2018. This Fintech giant offers online business management tools to help small businesses thrive in the digital world.

Unfortunately, Ben and Sarah’s story is not uncommon. Many businesses, especially those in the technology industry, are faced with cutbacks and layoffs from time to time. However, Ben and Sarah look at their experience from Crew as one that offered them valuable lessons and growth.

In fact, thanks to the resources and knowledge they obtained from their time at Crew, both Ben and Sarah are successfully navigating their respective career paths in the Fintech industry.

Their former employer provided them with the skills, resources, and motivation needed to move forward. And for that, Ben and Sarah remain forever grateful. When COVID first struck in March of 2020, it became evident to San Francisco locals Ben and Siena that living in the Bay Area did not have the same charm it once did. In order to combat this, the newly engaged couple decided to relocate back home to Healdsburg, creating a fresh start for the two of them.

Little did they know that they were about to embark on an even greater journey, as the couple decided to get married in May of the same year!

Luckily for them, Ben’s job as an account executive for SaaS Sales and Siena’s role as a recruiter for Surf Search–a biotech medical device and healthcare company–were both able to be conducted remotely. Through this, they both continued to enjoy successful and fulfilling careers without disrupting the other’s.

Their move to Healdsburg provided the perfect backdrop to embark on new beginnings together, and the two are never unhappy that they made that fateful decision back in March last year. Ben was completely smitten with Wine Country. As Ben took a drive on Dry Creek Road, he was surrounded by a stunning landscape of vineyards – a picture-perfect view he could not help but marvel at. When asked to elaborate on his experience Ben simply said, “You drive down Dry Creek Road surrounded by vineyards. There’s really nothing like it.” Needless to say, Ben was captivated by the beauty of Wine Country and all that it had to offer. Podcast:

Welcome to my podcast. My guest today is Zach, who has recently moved back to his hometown of Santa Rosa from New York City. He and his wife, Ari, wanted to hunker down somewhere during the pandemic where they could still stay connected while living somewhere familiar.

Zach is a doctor who joined the world of commerce – he’s currently the general manager for a global medical device business under Seattle-based Fortive. We talked about their experience of returning to Zach’s hometown, what drew him to this business, and his experience so far.

So, Zach, what has been the biggest difference in returning to your hometown and what has been the most rewarding part of the transition?

Stay tuned for more and thanks for listening! Zach is taking some special time away from work to be with his family as they welcome their latest addition, 12-week-old Oren. He is also able to spend some extra quality time with his oldest, 2½-year-old Levi.

After so many big life changes and much success in the business world, Zach is grateful to have the chance to come back to his roots and focus on what really matters most to him – his family.

By taking this paternity leave, Zach knows he is setting a good example for his children by showing them the importance of family first. He’s confident that his sons will remember these moments forever and follow his example when they have children of their own.

Taking this time together, Zach and his wife are making lasting memories and cherishing every moment as the family of four grows and adjusts to their new life. Despite the sleepless nights and all the little moments that can be exhausting as a new parent, Zach is feeling blessed and fortunate to get this time with his family right now. Growing up, there was one thing that always made the salt air smell just a bit sweeter: surfing, drinking wine, and eating good food. For him, it is the culture and community built around these activities that brings him back time and time again. From the beach to the vineyard, the passion and contentment that comes with the slower pace of life amongst food, wine, and the outdoors leads him to a place of joy and relaxation. The memories made in and out of the water are classic and timeless, reminding him that a life well-lived is one with time for the simple pleasures. And that, he realizes and appreciates, is worth every sip, wave, and bite. The Millennial generation, whose members have become of legal drinking age in the past two decades, now constitute a quarter of the world’s wine drinking population. With that rising demographic in wine consumption, it’s no surprise that a younger generation of winemakers have emerged in our backyards. We interviewed a few of these avid winemakers to get their thoughts on where the industry is headed.

Mr. David Lee, a longtime wine enthusiast, discussed how millennials have an essential role in pushing the industry forward. He admits that, due to their natural affinity for social media, they’re finding success in promoting and engaging more people with wine.

Ms. Meredith Adams, who runs a small winery, remarks that millennials are elevating the industry with their technical knowledge of viticulture and winemaking. She also readdresses that the fundamentals are still important, but that digital technology has allowed vineyards much more control over their process.

Mr. Will Owen, a local winemaker, credits the new generation of wine-lovers for bringing revolutionary ideas to the scene. He says that millennials are challenging the traditional wine industry and rethinking how winemaking is done.

The conclusion from our interviews is that millennials are entirely changing the game for the wine industry. Through their enthusiasm, experimentation, and dynamism, they have created a new era in- and appreciation for winemaking. As the number of millennials in the winemaking field continues to rise, we’ll be able to see a more diverse set of perspectives in the wine industry. Cheers to that! Zach took a sip of coffee and gazed out the window. He had been in the industry for 20 years and had seen the rise in popularity. He now had the opportunity to reflect, and he was beginning to wonder why it is that the industry had changed so little in that time.

“We’re looking at an industry that’s developed long before we were interested in it, and it hasn’t changed that much,” he said.

It was true. Despite technological advances and the emergence of new products and methods, the industry still looks much the same as it did two decades ago. Zach believes that this is due to a combination of factors; industry-wide bureaucracy and regulation, loyalty to traditional methods, and fear of the unknown.

These factors have resulted in a stagnation that has prevented the industry from keeping up with the times. As a result, those within the industry have been slower to adopt newer technology, even when it promises to revolutionise the way things are done.

Zach is keen to find a way to bridge this gap, encouraging the industry to embrace the changes that are necessary for the industry to stay relevant. He believes that this will be beneficial to all involved, and will ensure that the industry remains competitive.

“We must start asking ourselves how this industry needs to evolve; the industry is stagnant due to bureaucracy and fear, and it’s time we do something to change that,” he said.

It’s clear that Zach is passionate about this issue and he is determined to do whatever it takes to move the industry forward. He hopes that his ideas will be embraced, and that his passion will be a catalyst that will lead to positive change. It’s no secret that natural wine is gaining in popularity among the younger generations. But according to Zach, a wine industry expert, the trend is still on the fringe of the industry.

Zach believes the demand for natural wines will continue to rise and expects to see more winemakers embrace the concept. Natural wines, which are made using organic grapes and minimum intervention in the winemaking process, may be gaining in popularity thanks to the sustainable-minded millennials looking for alternatives to traditional wines.

However, Zach cautioned that natural wines are still not widely available as prices can be quite high. There is still some education that needs to take place in order to encourage more people to try them. Additionally, the lack of regulation in the industry also adds to the confusion as many wines that are labeled as natural don’t follow all of the criteria for it.

That being said, Zach said there is still a lot of potential for natural wines to become mainstream. It’s clear that it is gaining traction, and with continued demand and more education on sustainable winemaking, natural wines could become a large part of the wine industry. He was a passionate wine aficionado who wanted nothing more than to experience something new in the wine world. His thoughts were: “Do I want something different from the older generation’s wine world?”

It was a hard question, but he was determined to find a new approach to wine. He searched for unique flavors and unusual varietals, scouring wineries to sample new wines and explore different styles.

He tasted different kinds of blends to discover new flavor combinations. He attended wine festivals and fairs, eager to meet wine makers and producers from all over the world.

He visited vineyards to see the process for himself and truly appreciate the artistry of winemaking. By experimenting with pairing wines with different foods, and engaging in dialogues with other wine experts, he created a new style of wine for himself, full of unique tastes and aromas.

This experience enhanced his understanding and respect for wine, and gave him a new appreciation of the beautiful world of flavor he experienced.

In the end, he found something new and different in the wine world for himself. He was able to create a world of unique flavors, aromas, and tastes, never experienced before. Zach expressed his opinion that Millennials can often feel disconnected from the wine industry, which was formed before their generation turned its attentions to wine. He pointed out that traditional practices can be intimidating to this younger demographic, leaving them feeling like they do not belong in the history-laden world of wine. To bridge the gap between Millennials and the ancient roots of winemaking, Zach suggested introducing modern technology to make the process more accessible. He believes that through personalization of the experience, Millennials will be able to connect with the liquor on a deeper level. He emphasized the parallels between microbreweries and their generations: they have come of age together. He explained that these establishments are reflective of the era, and that we can both learn and appreciate what the microbreweries stand for. He went on to say that this also speaks to the values of the generation, such as valuing independence from large corporations, and creating something that is unique and truly their own. He concluded by saying that microbrews represent that mindset, inspiring all of us to create and think for ourselves. We can all remember a beer label we were introduced to during our high school and college days. Whether it was Sierra Nevada or Green Flash, it reminded us of our youthful years. On the other hand, there are also familiar names when it comes to wine. These are names our parents probably were familiar with, and these labels haven’t changed very much over time.

In contrast, beer is much more diverse when it comes to labels. There are different craft beers available for just about any taste. With much more variety within beer, it’s no wonder it’s become a popular choice among millennials.

Though it’s still fun to catch up with old labels of wine and beer, it’s exciting to see that the craft beer market continues to expand and bring new and unique labels to the table. With ever-growing choices comes an even more personalized experience for drinkers to enjoy. Eco-Conscious Millennials on the Rise: Nielsen Study#

A recent Nielsen survey has revealed that millennials are increasingly turning towards eco-friendly lifestyles. 75% of millennials stated that they are willing to change their purchasing habits to support the environment.

The survey further revealed that brands that tout environmentally responsible practices—such as using sustainable resources and eco-friendly product packaging—experienced a greater market appeal. Furthermore, millennials are more likely to purchase from brands that have a clear environmental mission.

It is no surprise that millennials are driving the market towards sustainable practices. Many young adults are passionate about environmental protection and often use their purchasing power to encourage comprehensive corporate and governmental action. Not only are they more aware of the earth’s environmental woes, but they are also more likely to purchase eco-friendly products with the goal of protecting the planet.

These findings from the Nielsen survey suggest that, for businesses who want to reach this all-important demographic, environmental responsibility and sustainability should be a major part of their marketing and product strategy. As young adults become more and more committed to eco-friendly practices, companies will need to adjust their business models accordingly—or risk missing out on loyal customers. Siena is no stranger to the world of wine and has done extensive research into how the industry operates. But lately, she’s been asking herself a lot of questions about what it truly means to be sustainable when it comes to wine production. Does it mean sacrificing quality and/or flavor? Is it possible to make affordable, eco-friendly wine? She’s determined to make sense of it all and strive for something better in the wine industry. Siena had recently visited a number of wineries in Sonoma County and was struck by something she had heard—that 99% of them were certified sustainable. But what exactly did this mean?

She knew that certifications like these were intended to show how a business was operating in an environmentally conscious manner, but didn’t feel that this was enough.

Siena wanted to know more, and so decided to undertake some research. She discovered that certified sustainable vineyards typically employ practices that conserve soil and water, protect natural ecosystems, reduce erosion, and minimize pest and weed control.

These practices often require the use of fewer chemicals, more natural methods, and more sustainable materials. In addition to farming practices that protect the environment, sustainable vineyards have also been known to employ green techniques for their operations such as using energy efficient appliances, reducing waste and conserving water.

In the end, Siena felt that certification standards were not nearly high enough. While sustainability certifications are certainly a step in the right direction, she wanted to see a greater focus on organic and biodynamic principles, which she believed would help to further protect the environment. Having been stunned by the news of the Sonoma County Winegrowers’ decision to become the most sustainable winegrowing region, we thought it only right to learn more about how exactly that happened. We spoke with Siena Sobel of the trade organization who illuminated us on their mission and progress.

Siena explained that since 2014, more than 99% of Sonoma County’s wineries have achieved certification of sustainable practices. This commitment to sustainability works to preserve both agriculture and multi-generational family farms.

The principles of sustainability include working the land in harmony with the environment, ensuring the long-term viability of the vineyards and wineries, conservation of water, reducing pollution, and preserving historical sites. By providing one unified voice, Sonoma County has been able to promote these green values to the wine industry globally.

The Sonoma County Winegrowers understand that sustainability is not only about the land, but also about the lives and livelihood of generations of wine growers who feed off of it. By choosing sustainability, it helps to ensure that future generations of wine lovers will also be able to revel in the beauty of Sonoma County’s wine. The biggest surprise for most people when it comes to sustainable wine, is the fact that vintners are allowed to still use chemicals like Roundup, with its main ingredient, glyphosate, linked to cancer. This seems incredibly contradictory for a product aiming to be sustainable.

So why is this the case? The short answer is that Roundup has been proven to be effective for controlling weed growth, and it’s usage is required for many vintners to maintain the quality of their vineyards. It’s important to keep in mind that the usage of Roundup is subject to many restrictions, and can’t just be used freely.

According to the Sustainable Viticulture Network, while Roundup usage is allowed, there is an emphasis on strictly controlling its use. Some of the best practices according to the SVN include consistent monitoring and recording of its use, rotating different sprayers in order to reduce residue levels, and avoiding habitual use near the grapes. While this is certainly better than having no restrictions at all, the fact that the substance is even allowed has been met with criticism from some vintners and environmental activists.

At the end of the day, the decisions pertaining to the usage of Roundup are left to the discretion of individual vintners. It’s important for everyone involved to be aware of the potential risks associated with its use, and to understand that while it is allowed, it should only be utilized if absolutely necessary. Astonishment was the consensus among Siena, Farley and Brendan when presented with the information that in 2018 Sonoma County grape-growers sprayed 48,000 pounds of glyphosate on 55% of vineyard acreage in the area, according to California Department of Pesticide Regulation. Fortunately, the use of the chemical is rapidly decreasing, as evidenced by the 40,399 pounds applied in 2021; the most recent year for which records exist. Tweet: WHO classified #glyphosate as a possible carcinogen linked to #cancer, like non-Hodgkin’s lymphoma. Stay safe & avoid exposure!

Instagram Post: In March of 2015, the International Agency for the Research on Cancer, an arm of the World Health Organization, classified #glyphosate as “probably carcinogenic to humans.” Cancers like non-Hodgkin’s lymphoma have been linked to exposure to glyphosate. Stay safe and avoid exposure as much as possible! #cancercauses #avoidglyphosate #awareness #staysafe Zach has made his feeling clear regarding Roundup – he’s not a fan. He believes that the lack of information available to wine buyers when selecting a bottle of wine is unsettling and leaves too much up to chance. Zach advocates for more transparency and availability of knowledge when choosing wine so that people can make informed decisions about which bottles they wish to purchase. He believes that wine bottles should be labeled with an ingredient list, just like food items, so that buyers can determine what is or isn’t in the bottle. Zach is pushing for more information when choosing wine so that everyone can make the best choice possible for their wine-drinking needs. Jim muses on the difficulty of determining what practices are followed at wineries from the information on the bottle.

“It can be tough to know what practices individual wineries are following, even if they claim to be farming biodynamically,” says Jim. “The bottle simply doesn’t provide enough details.”

He goes on to note: “A few of the wineries I know of practice biodynamic farming, and that’s certainly a plus. But it’s hard to know, just by reading the label, what methods are actually being used.”

Jim highlights an issue that many of us face when selecting wines: relying on label information for details on farming techniques. While wineries may tout themselves as biodynamic, there can be a lack of transparency when it comes to providing the specifics of their production methods.

Perhaps an answer lies in a standard of certification; a system that allows consumers to make informed decisions when selecting wines. Until then, Jim offers a friendly reminder: “Read the label, but do your research beyond it as well.” When it comes to the wine industry, there’s a lot of confusion and misunderstanding about how eco-friendly it actually is. While it is true that many wineries now use organic practices and recycled materials, some still employ traditional methods that are unsustainable and harmful to the environment. This makes marketing an especially tricky task—many companies simply don’t know how to present their product in a way that acknowledges the environmental impact of their practices. Consequently, they miss the mark and don’t draw in as many customers as they could.

This issue is further complicated by the understanding that sustainability isn’t just about the production process; it extends to the wine’s packaging, shipping, and consumption as well. Therefore, as Siena points out, what wine companies really need is a comprehensive approach to emphasizing sustainability in all the different steps of the journey, from vine to glass.

This means that companies need to focus on creating a brand that emphasizes sustainability, educates customers about it, and offers the right solutions for environmental responsibility. For example, implementing wine delivery systems which use recycled materials and re-usable bottles, eliminating unnecessary paper packaging, or providing discounts on bulk orders. If employees are knowledgeable and proactive about sustainability, customers are more likely to remain loyal and invest in the company’s sustainability efforts.

The wine industry is an important player in the consumption-based economy and it’s time to take action. Companies need to think long-term and commit to making their product, and its production, more sustainable. It’s not just about marketing, but about changing the entire experience of drinking a glass of wine and leaving a positive footprint in the world. A beer company’s use of irreverent and playful symbols to illustrate their brand can be a very effective way of drawing in customers. Take Lagunita’s, for example- the brand is often associated with its iconic dog imagery, while also using clever wordplay on the labels such as “Simply Pavlovian” or “The Indescribable Imbibable”. When a product is presented like this, customers immediately recognize the fun and unique qualities of the brand, thus encouraging them to try it. The quirky illustrations and tongue-in-cheek wordplay helps create a memorable experience for the consumer- one they’ll be more likely to share with their friends, and that’s invaluable for any company. When I ponder wines that can be shared and enjoyed by everyone, like Kendall-Jackson chardonnay, it transports me to when my mom and her companions gathered together. However, I don’t associate any symbol with the label. This particular chardonnay is not alone in its lack of a symbol – none of the other wines in the marketplace have created such a symbol either. From my perspective, this constitutes an important gap in their marketing strategy. Zach took note of an innovative Wine Co. company, Prisoner Wine Co., located in Napa, California. This company makes use of an unique marketing strategy which appeals to millennials. Their bottles feature captivating artwork that is inspired by Francisco Goya’s 19th-century painting “Le Petit Prisonnier”. It has been successful in capturing the attention of younger generations. When talking about making a bold statement with wine labeling, Ben cited a great example – the Armida Poizin zinfandel, which is packaged in a wooden coffin and has a skull and bones on the label. The presentation is definitely far from the traditional minimalist style of other labels. The added shock-value creates an impression that is hard to miss. As the world of marketing evolves, brands are constantly looking for creative new ways to capture consumer attention. One of the latest trends to emerge, particularly aimed at reaching younger millennial consumers, is the rise of whimsical branding. Two brands exemplify this evocative form of marketing: The Prisoner and Poizin.

The Prisoner was one of the first wine brands to truly embrace the ‘whimsical branding’ approach when it launched in 2003. The wine is crafted from a variety of unique grape varietals grown in the Napa Valley, and it features a distinctively designed bottle that is said to resemble an 18th-century prison. The label also features a sketch of a jailed prisoner with a sign around his neck that reads, “Taste the Revolution.”

Likewise, Poizin, a zinfandel-based wine from the Dry Creek Valley, has also adopted a highly imaginative approach to their branding. The label features an intricately illustrated label with a fantastical story about creatures known as “poizins” that harvest the grapes from the vineyards. Both labels create a vivid sensory experience that invites consumers to explore and connect with the brands beyond what is on the label.

The whimsical notion utilized in marketing of brands like The Prisoner and Poizin allows consumers to engage with the products in a fun and creative manner. As the world of marketing continues to evolve, brands will likely continue to utilize this approach as a means to engage with their target consumers. Siena recently discussed the idea of wineries appealing to millennials. While conceding that some brands have embraced this demographic, Siena believes there is so much more than can be done.

“Millennials are a generation of strong thinkers and innovators, and the same goes for wine,” says Siena. “Wineries must continue to forge ahead and tap into millennial trends to attract the age group. Otherwise, they risk being left behind.”

Siena emphasizes the need for wineries to keep up with millennial trends, such as the emergence of craft beer and small-lot bottling.

“Wineries need to differentiate themselves by not only having quality, but by adding new flavors and varieties that will attract millennial buyers,” Siena suggests. “It’s important to stay relevant and continue to provide an exciting product line for millennials to enjoy.”

Siena implores wineries to recognize their customer base and recognize the importance of catering to this growing market.

“Wineries must stay ahead of the curve and reach out to millennials to keep them engaged,” Siena concludes. “The industry must keep up with the times and adapt to the changing tastes of its audience to remain successful.” After a long day in the office, Ben and Zach decided to cap off the night with a proper glass of wine. Gathering around the table, they each had a chance to answer the night’s burning question: What’s your favorite place to taste wine?

For Ben, the answer was simple. He loved nothing more than popping open a bottle and enjoying it at home. Sharing with friends and family, and being able to enjoy the various aromas and flavors of the wine made it the perfect place to savor his vintages.

Zach, on the other hand, heartily declared his favorite place to be an exotic one: a local winery! He went on to explain the joy of being able to taste the freshly made wines and conversation with the staff. And, the added benefit of being able to purchase his favorites if he so chose gave this location added appeal.

As the evening came to a close, we all had a good laugh over the difference in answers, each perfectly suited to the individual. But, more than that, it was an enjoyable time of discovery, of learning and savoring all the wine had to offer.

Cheers! Ben’s face lit up when he spoke of his parents’ home. “The number one place I visit for the oddest finds is my parents’ house,” he exclaimed. “No matter how much times changes, they always seem to have something new and different that I’ve never seen before!” Zach had been considering the offer for sometime now. After careful deliberation, he ultimately said yes and agreed to the proposal.

A weight had been lifted off his chest, now that he had finally come to a decision. He knew this would mean a huge change in his life but he was ready for it.

Zach took a deep breath and looked to the future with a renewed sense of hope. By committing himself to this new endeavor, he was sure to open up plenty of new opportunities and experiences. He was excited to begin this new journey. He was talking about his parents and their love of wine. They had a small wine cellar at home and they were always bringing home different varieties to try. His father was a connoisseur and his mother was the one to always uncork the bottles for them to enjoy.

It was obvious the admiration he had for his parents, as he spoke fondly about them and their shared pastime.

It was a reminder that although some traditions when it comes to wine may seem old-fashioned, there was something comforting about enjoying a bottle or two with the ones that are closest to us. It was a time to relax and enjoy the moment with loved ones, and the appreciation that comes with it.

Whether it’s parents, or close friends, sharing a bottle of wine should never be taken lightly. There’s a lot of care and thought that goes into it, and it’s something that should be enjoyed and celebrated. Are you looking for an expert in the world of wine? Look no further than Peg Melnik!

Peg is a wine writer for the Press Democrat. Her articles have been featured in multiple food and wine publications, as well as her own website,pegmelnik.com. Not only is she incredibly knowledgeable about the numerous different types of wine and their nuances, she also has a passion for capturing the unique stories behind each bottle.

You can learn more about Peg and her work on her website. You can also reach her directly via phone (707-521-5310) or email (peg.melnik@pressdemocrat.com). For quick updates and interesting facts about wine, follow her on Twitter @pegmelnik.

With Peg Melnik’s help, you’ll be a wine expert in no time! Zach, Siena and Ben are weighing in on the latest financial tips for Millennials. Here are their thoughts!

Zach:
“I think the best financial advice to Millennials is to start investing as early as possible. The earlier you start, the more time your money has to grow. You should try to invest in your future and make smart decisions when it comes to your investments.”

Siena:
“It’s important for Millennials to think long-term. We have the opportunity to do something great with our finances if we make smart decisions today. Making smarter choices with our money now can lead to bigger returns in the future.It’s essential to focus on the future and plan ahead so that you can benefit from what you do today.”

Ben:
“It’s important to be mindful with your spending. Make sure to use credit cards responsibly and have a budget that allows room for unexpected expenses. Don’t be too hard on yourself if you make a mistake, but also be aware of how your money could be better spent. A little bit of diligence can go a long way when it comes to your personal finances.” Weaver and Rhiannon, two twenty-somethings out for a night of drinks and conversation at The Matheson in Healdsburg, spoke with me about their take on the current state of the world.

The first topic Weaver and Rhiannon discussed concerned the impact of technology and social media in our lives. They both agreed that, although technology and social media have many great benefits, they have also greatly affected our ability to be present and take in the moment. Weaver added that being mindful and paying attention to our surroundings is something that can easily be forgotten or taken for granted in this digital age.

The conversation then shifted to entrepreneurial ambition. Weaver shared stories of his successful start-up, while Rhiannon discussed her desire to own a vineyard one day. They agreed that the entrepreneurial spirit is alive and well among their peers and that there is an overall confidence in taking risks.

Finally, Weaver and Rhiannon spoke about the importance of travel. They both emphasized how travel has shaped their lives in many positive ways. They noted that travel has opened their eyes to so many different cultures and ways of living, and that this has helped to make them more open-minded, globally conscious, and aware of the challenges faced today by people around the world.

At the end of the evening, Weaver and Rhiannon agreed that their generation is excited about the prospects of the future, optimistic about the possibilities, and ready to take action in order to make a difference. As millennials continue to take over the consumer force, their impact on how businesses create and market their products is undisputed. Millennials are notoriously picky customers, more likely to purchase products only after extensive research. But, when it comes to wine, this group can be particularly hard to persuade.

What’s missing due to this challenge? The winemaker’s story is falling away, as is the potential for discovering unique and enjoyable flavors. To get millennials on board, more information is needed — either on the bottle or on placards in a store — that will draw this generation’s interest and motivate them to take a chance in buying it.

These descriptions should include tasting notes — a detailed description of the experience to expect when drinking this particular wine. These notes should offer specific details, telling the consumer what to expect in terms of its complexity, texture, and flavors. Knowing whether a wine is savory, dry, oaky, smokey, etc — as well as how seamless its tannins, acidity, and alcohol levels are — can be a decisive factor in purchasing wine.

To make this easier for winemakers, the highly successful Wine Story Marketing program is chock full of resources and techniques which teach winemakers to craft their own descriptions of their wines. In the end, the goal of this program is to allow winemakers to have an edge in their marketing strategies, using interesting descriptions that capture the attention of millennials.

Wine consumers should be demanding for more descriptions — it would be beneficial for both parties, allowing wine consumers to be informed and pushing winemakers to express themselves more clearly and creatively. Adding more information about a wine’s taste could go a long way to helping millennials become passionate wine consumers. When Ben brought up the state of the wine industry, it became clear he had a point. He felt consumers were getting the short end of the stick, as bottles of wine provide almost no information on the flavor of each type of wine. The only thing you can really do is assume the store you’re buying from has picked out the best varieties. Ben believes that if a grocery store is offering a wide selection of wines, they should also provide more information on the taste of each one.

Ben’s point is a valid one. With so many people enjoying wine, it would help shoppers if there was more transparency about flavor profiles available on the shelf. It would make it easier for consumers to know which wines to pick, given the type of taste they’re looking for.

Overall, Ben believes the wine industry is missing an opportunity to better serve its customers. It would be beneficial for everyone if grocery stores were offering more information about the tastes and flavors of wines for shoppers, rather than relying on guessing alone. Siena is giving a shout-out to Trader Joe’s for providing their customers with informative descriptions of wine bottle contents. When shopping, the store offers tasting notes for each variety of wine. This allows customers to gain an idea of how the beverage will taste and what flavors they can expect to encounter. It makes decision-making easier and provides shoppers with a better overall understanding of what they’re buying.

This is a highly beneficial service by Trader Joe’s and helps their customers make a well-informed purchase. If you’re ever looking for a bottle and need to compare notes, head over to your local Trader Joe’s and check out the placards near the shelves. You’ll be thankful you did! For those looking to explore a wider variety of wines, they may feel daunted when faced with shelves full of options in the grocery store without any information about what the wines might taste like. Fortunately, Trader Joe’s helps out by offering a brief description of each bottle they offer.

It is understandable that many people wouldn’t feel comfortable sampling unknown wine varieties if they don’t know what type of taste or flavor they can expect. For those individuals, Trader Joe’s provides helpful information in the form of a brief bios about different wines to aid in the selection process.

However, many other stores like Safeway and Big John’s in Healdsburg lack such information. Without context, potential buyers looking to try something unfamiliar may find it difficult to make an informed decision. Thus, they may feel more comfortable sticking to varieties they already know, or not purchase any wine there at all.

If more grocery stores provided information on the types of wines they offer, it may encourage people to try something new without fear of ending up with a lousy bottle. Having a basic understanding of specific wine flavours and characteristics could help reduce uncertainty and allow people to try different types of wine without breaking the bank. As Millennials continue to seek out more natural and healthier food and beverage options, nonalcoholic wines have become increasingly popular across the generation. Now, Millennials are pushing for wineries to expand their alcohol-free options.

The rise of this demand among Millennials is due to various reasons. Many individuals are opting for dry January movements, or even forgoing the occasional weekend night of binging to make healthier choices. Additionally, with an ever-growing trend of designated drivers or those who simply choose to abstain from alcohol, alternative wines are perfect for pairing with meals or imbibing at dinner parties.

In response to this demand, many wineries are stepping up to the plate and adding more alcohol-free options to their menu. From alcohol-free sparkling wines to nonalcoholic rosés and reds, the options for a delicious and safe sipping experience are rapidly growing.

For Millennials, nonalcoholic wines offer a chance to feel included in the experience without having to drink. With the added bonuses of no hangovers, no calories, lower costs, and lack of intoxication, more Millennials are turning to these alcohol-free options as they grow in popularity and availability.

So it is no wonder why Millennials have been so vocal about the need for more nonalcoholic wines from wineries. The trend has taken off and wineries have risen to the challenge, providing many delicious options for those who are searching for and wanting to enjoy alcohol-free wines that are as complex and enjoyable as their alcoholic counterparts. Siena is not alone in her observation that many of her peers are decided to go sober as a growing trend. More and more young adults are now choosing to abstain from alcohol despite the fact that they have no specific problem.

As life becomes more complicated and demanding, more people in their twenties and thirties are realizing that alcohol doesn’t make their lives better. Instead, it’s become a source of health and financial risks. By the same token, sober living is offering a happier, healthier, and more fulfilling lifestyle.

Making the commitment to go sober can be daunting but its benefits are many. Scientific studies have proven that abstaining from alcohol can help with weight loss and improve overall physical and mental wellbeing. Plus, going sober means having more money to spend on experiences and travel instead of drinks.

Sober living doesn’t just impact individuals—it has a wider impact on the world around us. With each person staying sober, the world becomes a better place through more respect, tolerance, and acceptance. As a society, it’s important to make sure we are creating supporting an environment that facilitates a better understanding of sobriety.

Lots of positive changes come with sober living and it can be a great option for the younger generation. We all deserve a future where sobriety is celebrated and encouraged as a way to improve mental and physical health, save money, and build relationships. It’s official – nonalcoholic wine is becoming increasingly popular. According to BevAlc Insights’ retail data, online sales of the beverage rose 24% in 2022 compared to 2021. Although its sales are still modest when looking at the bigger picture, it’s worth taking note of this spike.

So why are nonalcoholic drinks trending? For starters, fewer people are now choosing to abstain from alcohol completely, so interest and sales are looking up. Secondly, many nonalcoholic wines are still produced in the same way that traditional wines are and can offer very similar taste experiences. It’s also a great option for health-conscious drinkers who would like a lower sugar drink.

Whether this spike continues in the future remains to be seen. However, in the meantime, BevAlc Insights is recommending that people take notice of this growth and explore what nonalcoholic wines have to offer. If you’re looking for a top-notch tasting room experience, Dutcher Crossing Winery in Geyserville is the place to go.

At Dutcher Crossing Winery, you’ll find some of the finest wines in California. Enjoy a glass of their cool-climate chardonnay from their small-production vineyards, or sample their barrel-aged zinfandel. And don’t forget to try their iconic Cabernet Sauvignon.

The tasting room itself is large and airy. A welcoming tasting bar is flanked by large windows offering beautiful views of the surrounding vineyards. The winemakers are knowledgeable and passionate about their craft, always willing to answer questions and provide recommendations.

It’s an ideal spot to relax and spend an afternoon. There are seating areas inside and out, and live music is often featured. There’s also a gift shop where you can pick up unique wines, as well as artisanal foods and local artwork, to take home.

If you’re looking for an outstanding tasting room experience, Dutcher Crossing Winery in Geyserville is the place to go. Zach loves Dutcher Crossing winery—where you can get an affordable taste of some of the best wines around, surrounded by a stunning landscape perfect for game-playing and picnicking.

If you haven’t been to Dutcher Crossing yet, Zach recommends going. Not only can you sample some of the amazing wines without breaking the bank, the property is breathtaking. The sloping hills and towering trees offer one of the most scenic views imaginable. And once you’re here, you can show off your skills with a round of cornhole (or whatever game you feel like playing).

Zach’s not the only one who is a fan of Dutcher Crossing. Many others share the same opinion, reveling in its relaxed atmosphere and incredible surroundings. With more wineries like it, everyone can get the same carefree experience that Zach gets at Dutcher Crossing. Siena had some great things to say about Dutcher Crossing!

The staff were incredibly friendly and the game play was enjoyable and engaging. Siena noted the stunning visuals and immersive story that brought the world of Dutcher Crossing to life. She praised the music that put players in an adventure mood.

Furthermore, Siena commented on the clever puzzles that tested players’ ingenuity. With secret passages and hidden clues, she found the game play stimulating and rewarding. Most of all, she appreciated the replay value of Dutcher Crossing and how it easily kept her entertained for hours.

In summary, Siena gave Dutcher Crossing high marks and described it as an enjoyable experience with great visuals and thought-provoking puzzles. It was a game she easily recommend to friends and family. Every once in a while, treat yourself to a cozy afternoon with a bottle of wine from your local winery. There’s nothing quite like sitting outside, playing a round or two of corn hole, soaking in the peaceful atmosphere, and engaging in meaningful conversation. Plus, these moments just get better when the folks at the winery find out you’re a local. That enthusiasm can curate a positive and memorable experience overall. Make sure to check out your local winery – you’ll love it!
From its origins in ancient Greece and the Roman Empire to its current renaissance as a popular recreational beverage, wine has become an integral part of our culture. It’s no surprise then, that The Press Democrat, a leading daily newspaper in Sonoma County, California, has dedicated much of its recent content to the world of wine. Whether it’s tasting notes, industry news, or in-depth pieces exploring the regions and cultures behind the bottles, you can count on The Press Democrat to give you the information you need to make an informed decision about your next purchase.

In an interview with winemaker Steve Grosjean, The Press Democrat explored the secrets of the craft and examined how California winemakers are adapting to a changing climate. With the help of winemakers and wine experts from the region, the article gained insight into how winemakers navigate the waters of environmental pressures, shifting prices, and increased competition.

Another Press Democrat piece delved deep into the changing culture of winemaker dinners. These convivial evenings bring wine lovers, winemakers, and food enthusiasts together to enjoy a carefully prepared meal and learn more about the inner workings of the winemakers offering the latest releases.

Lastly, the paper’s coverage of the local wine scene includes articles covering the community’s biggest wine events, reviews of new releases, and an in-depth look at the industry’s leading personalities. By closely examining the behind-the-scenes stories of the people behind the bottles, The Press Democrat paints a more vibrant picture of the winemaking world.

Whether you’re an avid wine drinker or simply looking for an overview of the industry, The Press Democrat is your one-stop shop for all your wine-related needs. From interviewing winemakers to covering key Oregon news, the paper provides valuable insight into the craft. As you pluck your favorite bottle from the shelf, don’t forget to thank The Press Democrat for keeping you informed about the world of wine. From the vineyards of the Napa Valley to the redwoods of the Sonoma County, Northern California is home to some of the most celebrated vineyards and winemakers in the country. From small family-owned and operated wineries to established corporate wineries, this region has it all. Whether you are a seasoned oenophile or a novice looking to learn more about the art of winemaking, this is the perfect destination to discover a new appreciation for wine.

From annual events like the Sonoma Valley Taste Passport and the Napa Valley Passport, to more intimate barrel tastings and wine seminars, Northern California is the perfect place to explore the nuances and complexities of wine making. Tour local vineyards, savor the freshest wines, indulge in wine-paired culinary delights, and soak up the local culture and history – a memorable experience of Northern California awaits.

The region is also known for its world-renowned festivals and events, such as Kendall-Jackson’s Heirloom Tomato Festival, the Calistoga Wine & Food Festival, and the Bacchus & the Barrel Tasting Tour. If you’re looking to take your wine appreciation to the next level, there are plenty of educational opportunities to experience wine like a professional. From sommelier classes to tasting room trainings, there is an opportunity for everyone to learn more about Northern California wine.

To really make the most of Northern California wine country, treat yourself to a stay at one of the many stunning boutique hotels and luxury resorts in the region. Relax, admire the beauty of the landscape, and sample some of the top wines of the area. From delightful restaurants to charming boutique shopping, there are plenty of ways to enjoy the best of what Northern California has to offer.

So join us on a journey through the glorious vineyards of Northern California and explore the world of wine. Enjoy all that it has to offer and celebrate the incredible bounty of this region.