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Hot off a critically-acclaimed new album, Hackney Diamonds, the Rolling Stones are back with a new release in the alcohol space, debuting a new rum brand dubbed Crossfire Hurricane.

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Inspired by the opening lyrics from their hit 1968 song “Jumpin’ Jack Flash,” the spirit is a premium blend of rums from Jamaica, Barbados and the Dominican Republic, aged for five years in charred oak barrels. Expect notes of caramelized bananas, tropical fruit and wood, with a sweet but subtle finish. The golden hue, meantime, harks back to the golden sunshine of the Caribbean coast.

BUY: CROSSFIRE HURRICANE RUM $37

While the Stones have previously lent their name and logo to other products, this marks their first venture into the spirits industry. The choice of rum was easy, according to the band, who remembered recording their album, Goats Head Soup, in Kingston, Jamaica in 1972. Additionally, certain tracks for Hackney Diamonds were taped in the Bahamas, and both Mick Jagger and Keith Richards own residences in the Caribbean.

In the rum’s press release, the band communicates that the vibrancy of the Caribbean’s energy and music has captivated the members over the decades. When not touring, Jagger and Richards often find themselves in the islands.

Crossfire Hurricane Rum is a licensed collaboration between the Rolling Stones, Universal Music Group, and Socio Ventures. Currently available on ReserveBar.com and bottled at 40% ABV, this Rolling Stones’ rum is priced at $37.

“We’re very excited to be teaming up with Universal Music Group and Socio Ventures to create our first-ever premium spirits brand and look forward to sharing it with the world,” mention the Stones in a statement.

“Owning a business with The Rolling Stones is absolutely electrifying,” adds John Fincher, Socio Ventures Partner and Crossfire Hurricane Co-founder. “It is an absolute privilege to create this product alongside some of the greatest artists of our time. The band’s vision and enthusiasm for Crossfire Hurricane set us apart and position us to redefine the rum category. And you’re all invited to the show.”

A great gift for both music fans and cocktail enthusiasts alike, Crossfire Hurricane is available now on ReserveBar.com.

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