Kuleana Rum Works, a Hawaiian distillery known for its additive-free rums, is expanding its reach across the U.S. despite a shrinking spirits market. The company has partnered with Craft & Art Wine and Spirits to bolster its national infrastructure for distribution. This partnership comes as Kuleana Rum Works experiences remarkable growth, evidenced by a 93.1% increase in 52-week dollar sales and a 100% year-to-date growth.

The popularity of Kuleana’s rum isn’t just a trend; consumers are increasingly opting for transparency and natural flavors in their spirits. Instead of relying on additives commonly used in the industry, Kuleana focuses on using fresh heirloom Hawaiian sugarcane, also known as kō, sourced from its regenerative farm in Kohala. This dedication allows Kuleana Rum Works to distill flavors that cannot be mimicked using conventional methods.

Steve Jefferson, Founder and CEO, emphasizes the company’s commitment to what they call “Rum Revolution 2.0,” which demonstrates consumer demand for exceptional, natural products. Their rum range includes notable offerings such as Huihui®, Nanea®, Hawaiian Rum Agricole®, and Hōkūlei®, each crafted to showcase what additive-free rum can achieve in terms of flavor and versatility.

The CEO of Craft & Art, Kevin Fennessey, echoes this sentiment by highlighting how Kuleana is redefining the rum category through its unique approach and quality. With this strategic partnership, Kuleana aims to transform its growing momentum into a more substantial market presence across various channels.

For more information, visit Kuleana Rum Works and Craft & Art Wine and Spirits.