The Growing Appeal of Nonalcoholic Wine

Nonalcoholic wine has significantly evolved from being perceived as a mere sweet alternative for those who don’t drink. This segment is now embraced by established winemakers and luxury brands as a legitimate extension of wine culture.

According to a report from NielsenIQ, the nonalcoholic beverage market—including wine—reported $925 million in off-premise sales in 2025, reflecting a 22% growth year-over-year. Notably, 92% of nonalcoholic beverage purchasers also buy alcoholic products, indicating that many are simply opting for alcohol at times they choose to drink.

The Varied No Alcohol Moments

The rise in popularity can be attributed to specific occasions where traditional wine might not be suitable. For example, French Bloom originated when founder Maggie Frerejean-Taittinger, pregnant with twins, longed for refined pairing options at restaurants. Similarly, Domaine EdeM was inspired by Elena Maza of the Catena family, who sought lighter wines as age altered her tolerance to alcohol.

In Sonoma County, the creators behind Mavrique identified dissatisfaction with the quality of available alcohol-removed wines. Conversely, West + Wilder pivoted after a health crisis led one founder to abandon alcohol entirely, prompting the creation of a premium nonalcoholic alternative.

How Winemakers Are Rebuilding Wine Without Alcohol

The challenge for producers of nonalcoholic wine lies in maintaining the aroma, structure, and texture that make wine enjoyable. Since alcohol contributes to the body and aroma of wine, removing it alters the tasting experience. Sparkling wines generally have an advantage in this area; carbonation can reinstate some mouthfeel lost when alcohol is taken out.

New Zealand’s Giesen, with over 40 years in the industry, produces a range of seven Giesen 0% wines through a conventional fermentation process followed by spinning-cone technology that effectively separates and recycles aroma compounds back into the wine.

In Germany, Weingut Leitz employs vacuum distillation, which allows for a gentler extraction of alcohol at lower temperatures to minimize aroma loss.

Domaine EdeM combines dealcoholized wines with botanicals to create unique offerings, while luxury brand French Bloom, backed by Moët Hennessy, has become the first official alcohol-free sparkling wine in partnership with Formula 1.

The audience for nonalcoholic wine is diversifying, attracting not just those abstaining from alcohol but also wine enthusiasts who seek options depending on the context. As producers continue to craft enticing and quality nonalcoholic wines, this category is solidifying its place in the wine market.