For many in the wine industry, including wineries, bulk wine suppliers, and beverage manufacturers, 2026 is marked by slower sales, higher inventory, and pressure to sell stock. Many producers find themselves with filled tanks and stagnant warehouse supplies, while buyers are increasingly selective. A significant opportunity to engage with serious U.S. buyers is presenting itself at the upcoming International Bulk Wine & Spirits Show (IBWSS) in San Francisco on July 28–29, 2026.

The IBWSS is a vital platform for companies seeking to sell bulk wine, move excess inventory, and establish private label partnerships. This year, the event will bring together a range of industry players, including importers, distributors, retailers, and beverage companies, all actively seeking producers and partners. Attending IBWSS could be crucial, as missing this buying cycle may mean waiting another year for similar opportunities.

Prominent companies already registered to attend include ALDI USA, Walmart, Total Wine & More, and Constellation Brands, among others. The event will feature presentations from notable sourcing leaders and managers from various sectors discussing retail trends, hospitality beverage strategies, and bulk supply opportunities.

Exhibitors at the show will receive a two-day conference pass and an invitation to a networking cocktail party with potential buyers. If your company deals with bulk wine, private label wine production, or custom crush services, this could be one of the few chances left in 2026 to present your offerings directly to interested buyers.

For more details and to register for the event, visit the IBWSS website.