Absolut Vodka has once again collaborated with Andy Warhol, releasing a limited-edition bottle that pays homage to the beloved artist nearly 40 years after his original design. This new creation draws inspiration from Warhol’s recently rediscovered "blue" painting, which had been shrouded in mystery for years.
Andy Warhol, a pivotal figure in the Pop Art movement, became known for his distinctive style that blended art and commercialism. His fascination with ordinary consumer goods and celebrity culture defined much of his work. The partnership between Warhol and Absolut began in 1985 when Warhol became the first artist to reinterpret the brand’s iconic bottle design, using bright, bold colors. Although Warhol himself was not a drinker, he famously used Absolut Vodka as a form of cologne, adding a humorous flair to the collaboration.
In 2020, palpable excitement surged when the art world learned that Warhol had created not one, but two pieces for Absolut. The second painting, dubbed "Absolut blue," emerged at an auction in Sweden, confirming long-held speculations. This artwork is currently part of an exhibit titled “Andy Warhol, Money on the Wall” at Stockholm’s Spritmuseum, which runs until April 2025.
The new Absolut Warhol bottle reflects Warhol’s signature aesthetic, featuring a layered design that incorporates the shades from the rediscovered blue painting, along with Warhol’s iconic signature. It aims to resonate with both long-time art enthusiasts and a younger audience, fostering a celebration of Warhol’s legacy. Moreover, a portion of proceeds from the sale of each bottle will support initiatives from The Andy Warhol Foundation, which focuses on challenging societal norms in the visual arts.
Beyond the bottle, Absolut has also introduced a unique cocktail called Warhol’s Milk Punch. This nostalgic drink blends Absolut Vodka with cocoa butter, banana liqueur, lemon juice, and cornflake-infused milk. Those who purchase the bottle can scan a QR code on the label to learn how to mix this creative cocktail.
With this collaboration, Absolut honors Warhol’s enduring influence on art and consumer culture while inviting new generations to engage with both the artist and the spirit of creativity he embodied.
For more details on the exhibit and the new bottle, visit Spritmuseum and Absolut.
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