New Craft Whiskey Brand Unveils Indulgent S’mores-Inspired Whiskey

In an exciting announcement, Mash & Mallow, a new craft whiskey brand, recently introduced a premium whiskey that captures the flavors of rich chocolate, toasted marshmallow, and graham cracker. This delightful combination gives whiskey lovers an authentic s’mores experience in every sip.

Inspired by the great outdoors and reminiscent of cozy nights by the fire, this whiskey boasts a smooth and smoky finish that is perfect for the upcoming crisp fall evenings. What sets Mash & Mallow apart is its commitment to pushing the boundaries of whiskey making, thanks to the expertise of its founder, Kaveh Zamanian, a distinguished whiskey maker and member of the Kentucky Bourbon Hall of Fame. Developed in partnership with Pernod Ricard, Mash & Mallow is an embodiment of Zamanian’s passion for innovation in the world of whiskey.

Upon opening a bottle of Mash & Mallow whiskey, consumers are greeted with a delightful smoky aroma, complemented by the subtle melding of flavors such as graham cracker, chocolate, roasted marshmallow, and sweet confectionary sugar. On the palate, one can expect a liquid that retains the essence of a robust whiskey, with a wood-oak finish that offers both sweetness and a hint of smokiness. The secret to this exceptional whiskey lies in its carefully crafted mash bill, which consists of 97% corn whiskey, 3% rye whiskey, and additional flavors that bring the s’mores profile to life.

Zamanian explains, “Today’s whiskey enthusiasts are embracing the fusion of non-traditional and classic culinary recipes in their spirits. Mash & Mallow is a bold and irreverent whiskey that captures the nostalgic essence of s’mores toasted by the fire. My goal was to create a smooth and exceptional whiskey that can be enjoyed anywhere, whether it’s your local bar or an adventure in the great outdoors. I am thrilled to finally introduce Mash & Mallow and hope to inspire a new generation of thrill-seekers through unexplored flavors.”

This collaboration between Zamanian and Pernod Ricard marks the second in a series of exciting whiskey launches. Earlier this year, the Mary Dowling Whiskey Company debuted its exceptional whiskey lineup, featuring two distinct expressions: Tequila Barrel and Double Oak Barrel. The commercial support for the Mash & Mallow brand in the United States is led by Castle Brands, a company committed to developing and marketing premium and super-premium brands.

For those eager to embark on a s’mores-filled whiskey adventure, Mash & Mallow is now available for purchase at select retailers in various states including CA, CO, FL, GA, IL, KY, LA, MA, MD, MI, NJ, NY, SC, TX, WA, and WI. Each 750ml bottle of this scrumptious whiskey has a suggested retail price of $32.99 and boasts an alcohol by volume (ABV) of 35% (70 proof). Remember, you must be 21 years of age or older to make a purchase.

To learn more about Mash & Mallow and its extraordinary whiskey, visit their website at www.mashandmallow.com or follow them on social media @mashandmallowwhiskey.

About Mash & Mallow:

Established in 2023, Mash & Mallow has its headquarters in Louisville, Kentucky. To discover more about Mash & Mallow, please visit www.mashandmallow.com. The commercial support for this brand is led by Castle Brands, a company specializing in the development and international marketing of premium and super-premium brands. For additional information about Castle Brands, visit www.castlebrandsinc.com.

About Castle Brands:

Castle Brands is a prominent developer and international marketer of premium and super-premium brands. Their portfolio includes renowned brands such as Goslings® Rums, Goslings® Stormy Ginger Beer, Goslings Dark ‘n Stormy® RTD, as well as Ramazzotti® Italian liquors and Method and Madness Irish whiskies. In 2019, Castle Brands was acquired by Austin Nichols & Co., Inc., a subsidiary of Pernod Ricard S.A. To learn more about Castle Brands, visit their website at www.castlebrandsinc.com.

About Pernod Ricard:

Pernod Ricard is a global leader in the spirits and wine industry, utilizing traditional craftsmanship, cutting-edge brand development, and innovative distribution technologies. With a prestigious portfolio of premium to luxury brands, including Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, and Martell cognac, Pernod Ricard offers a diverse range of exceptional spirits to consumers worldwide. By prioritizing people and the environment, Pernod Ricard ensures the sustainable growth of its brands, while empowering its employees to embody a culture of authentic conviviality, inclusivity, and responsibility. In fiscal year FY23, Pernod Ricard’s consolidated sales totaled €12,137 million. The company is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is included in both the CAC 40 and Eurostoxx 50 indices.

Source: Mash & Mallow

Read the original article on PR Newswire.