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Tanduay has once again secured its position as the world’s top-selling rum brand for the eighth consecutive year, achieving sales of 23.8 million case liters in 2024, according to the Millionaires’ Club report by Drinks International. This remarkable growth allows Tanduay to surpass its competitors Bacardi and Captain Morgan, which sold 19.7 million and 11.5 million case liters, respectively.

Despite facing industry challenges, Tanduay experienced a 1.7 percent increase in sales, making it the second fastest-growing rum brand globally. Additionally, it stands as the sixth best-selling spirits brand overall. Tanduay continues to broaden its reach, expanding into over 25 international markets.