Philadelphia-based Stateside Brands has launched “The New American Classic,” a campaign giving its flagship Stateside Vodka a refreshed identity ahead of the holiday season. The campaign presents the brand through a modern Americana lens, emphasizing timeless style, confidence and everyday celebrations.

The updated branding and packaging were developed in-house, with the campaign created alongside Philadelphia agency Quaker City Mercantile. Set across the city, it spotlights settings such as neighborhood bars, tailgates, holiday gatherings and get-togethers with friends. The refreshed look also extends to a clothing collection featuring hats, T-shirts, hoodies and rugby shirts.

Founded in Philadelphia in 2015 by brothers Matt and Bryan Quigley and Clement and Zach Pappas, Stateside Vodka was created to challenge established premium American vodka brands. The company says the spirit retains its smooth character and clean finish, now at a more accessible price.

The campaign marks a new chapter for the brand after strong growth in Stateside Brands’ ready-to-drink portfolio. Its Surfside vodka-based iced teas and lemonades recorded 11.1 million case depletions in 2025. Super Lyte’s Hard Ade launch in March 2026 was described by the company as the largest spirits RTD launch of all time.

Stateside Vodka can be served neat or on the rocks, and used in cocktails such as a Vodka Martini, Moscow Mule or Espresso Martini. It is available in 36 U.S. markets, with a suggested retail price of $20 for a 750-milliliter bottle. Distribution is expanding nationwide.

The brand is also connected to Philadelphia through Stateside Live!, its role as the Official Vodka of the Philadelphia Phillies, and its partnership with the New York Yankees. Visitors can explore the Stateside Distillery and Vodka Bar & Tasting Room in the city’s Fishtown neighborhood.

More information is available at StatesideVodka.com.