Redbreast Irish Whiskey has proudly joined the Toronto International Film Festival (TIFF) as the Official Whiskey for its 50th edition. This partnership celebrates both the heritage of Irish whiskey and the art of storytelling in cinema.

As the Official Whiskey of TIFF, Redbreast will be actively involved in various exclusive events designed to showcase its unique offerings. Highlights include ‘Unhidden Gems,’ a curated collection of films aimed at highlighting overlooked cinematic masterpieces. Additionally, the Redbreast Red Carpet Suite will offer guests tastings, cocktails, and film-inspired storytelling experiences throughout the festival, providing an elegant ambiance for creators and industry leaders to connect and celebrate.

With more than a century of tradition in the production of single pot still Irish whiskey, Redbreast has become a defining example of this whiskey style. The brand is known for producing rich, full-bodied flavors with a distinctive sherry influence, and it continues to gain traction in key markets such as the US and UK.

George Skarpathiotakis, Senior Brand Director at Corby Spirit and Wine, remarked on the synergy between whiskey and film, emphasizing that both mediums share a human quality that resonates long after the initial experience. The intricate process behind both exceptional whiskey and memorable films reflects a dedication to storytelling, whether through a glass or on screen.

Redbreast’s involvement in TIFF will promote its global campaign ‘Quite the Find’, which aims to highlight the beautifully crafted character inherent in both whiskey and storytelling. This collaboration follows a successful partnership with the SXSW Film & TV Festival and iconic ambassador Andrew Scott.

The 50th Toronto International Film Festival will run from September 4th to September 14th, with additional details regarding Redbreast’s involvement and activations set to be announced soon.