A rail operator has launched a low-alcohol beer as part of a festive safety campaign aimed at promoting responsible drinking among passengers. Avanti West Coast, in collaboration with Birmingham Brewing Company, introduces Safety Thirst, a 0.5% pale ale sold on trains during the holiday season.

To kick off the campaign, an employee choir performed a rendition of "Safety Thirst," styled to the tune of "Jingle Bells," at Stafford station. This initiative comes in response to a 45% increase in rail-related accidents linked to intoxication during the festive period.

Dave Whitehouse, director of safety, security, and environment at Avanti West Coast, emphasized the importance of passenger safety during this busy time of year. "The Safety Thirst campaign serves as a reminder to drink responsibly," he stated, highlighting the role of staff in ensuring that travelers reach their destinations safely.

In support of the initiative, Andy Milford from Birmingham Brewing Company noted that Christmas is a time for family and friends, emphasizing the goal of ensuring everyone can enjoy the festivities safely.

For more details on the campaign and responsible drinking initiatives, visit Avanti West Coast.