Patrick Schwarzenegger is stepping back into his role as Ketel One’s Spirit Advisor this holiday season, continuing the brand’s collaboration with AMC as the official vodka for the upcoming 2026 Sundance Film Festival. This partnership will feature digital and social media content throughout the holiday period, culminating in promotions leading up to the festival in Park City, Utah, scheduled for late January.

Jessica Rawlins, the brand director for Ketel One Vodka, expressed that Schwarzenegger’s return enhances their shared commitment to exceptional hospitality through authentic experiences. Social media campaigns will showcase Ketel One’s signature cocktails, with the Espresso Martini, known as "Après Noir," being highlighted. The cocktail kit, which includes Ketel One Oranje, Mr. Black Coffee Liqueur, cinnamon syrup, and espresso, is available for purchase nationwide through CocktailCourier.com.

Furthermore, consumers have an opportunity to win an all-expenses-paid trip to the 2026 Sundance Film Festival, which includes luxurious accommodations and exclusive screening access. Interested participants can enter the sweepstakes by visiting the promotional website before December 16.

At the festival, attendees can enjoy a selection from the Ketel One Vodka Cocktail Collection, which features not only the Aprés Noir but also other unique creations like the Green Light Martini, inspired by the classic film "The Great Gatsby," and Sweater Weather, a hot cocoa variant with a boozy twist.