NEFT Vodka has officially partnered with Ovation Hollywood as its first vodka partner. This collaboration will be inaugurated with a Super Bowl celebration alongside Dave & Buster’s, allowing visitors to enjoy themed cocktails or NEFT Vodka on the rocks during a live-streamed viewing event in the Ovation Hollywood courtyard. The partnership promises to feature multiple monthly events throughout the year.

Ovation Hollywood, located at the bustling intersection of Hollywood Boulevard and Highland Avenue, has transformed into a prominent destination for shopping, dining, and entertainment. Kim Sharp, VP of marketing at DJM Capital, emphasized the venue’s commitment to delivering exceptional experiences to its guests, and noted that NEFT Vodka will enhance their programming with unique activations.

Throughout the year, NEFT Vodka will showcase its two-ingredient vodka through exclusive tastings, signature cocktails crafted by their mixologist Luke Barr, and a variety of activities designed to engage patrons. Jeff Mahony, CEO of NEFT Vodka, highlighted the significance of creating extraordinary moments in their partnerships, expressing confidence that Ovation Hollywood is an ideal collaborator for delivering memorable experiences.

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