The Mondial du Rhum event marked its second edition from February 12-14, 2025, at the Palais Brongniart in Paris, and was themed "Humans at the Heart of the Rum Ecosystem." This year’s summit went beyond merely tasting rum, incorporating significant cultural experiences and fostering essential business connections.

The event was attended by over 300 industry professionals and connoisseurs, with buyers showing a pronounced interest, particularly in the mornings. This trend contributed to increased sales, especially in the event’s store, highlighting the appeal of exotic rum products. Patrick Loger, the organizer, emphasized the event’s growth into a vital international platform for the spirits industry.

Culturally, the summit featured various performances, including a fashion show by the haute couture house Zaady and musical interpretations from artists like Axelle Saint-Cirel. In addition, the "Théâtre des Saveurs" tasting area, arranged by Gault & Millau, allowed attendees to sample different rum products and discover new creations.

The summit received support from several institutional partners, including the General Direction of French Overseas Territories and Business France, which collaborated to highlight exhibitor expertise. Furthermore, a new initiative called "spiritourism" was launched by Atout France to promote tourism linked to the spirits industry.

Additionally, producers aligned with the summit’s theme formed a group called Ecorum, focusing on promoting agricultural rum production and enhancing its representation. The event showcased the rum industry’s social and economic significance and alluded to its promising future.

For more details, visit the official site: Mondial du Rhum.