Both flavors of Packzi beer are available in 4-packs of 16oz cans for $18.Eastern Market Brewing Company
DETROIT – Eastern Market Brewing Company is bringing back its paczki beer in 2024.
“Dubbed the brewery’s “biggest beer release of the year,” the 2024 versions come with two new flavors, Cherry and Lemon, packed with real fruit and a generous helping of vanilla cream.
“Back in 2021, we stumbled on something special. We made a small, one-off batch of Pączki Beer and it sold out immediately. Then in 2022, we doubled our production, and again, sold out,” said Dayne Bartscht, Founder of Eastern Market Brewing Co. “Last year, we doubled production one more time, and moved to a pre-order process limiting how much each customer could buy. Sold out. We had no idea how much Detroiters loved Pączki but we sure do now. It’s wonderful.”
Both flavors are available in 4-packs of 16oz cans for $18. Orders, which can be made online, are limited to one case per flavor and subject to further limits based on demand. The beer has sold out in 24 hours or less every year, brewery staff said.
The beer will also be available in cans at limited number of stores and on draft at key locations in Metro Detroit.
“Retail partners ordered so much Pączki Beer this year, we had to buy more fermenters,” said Pauline Knighton-Prueter, VP of Sales and Marketing. “We’ve weighed all that interest with both the growth of our self-distribution business and a spike in January sales of our N/A beer. While good problems to have, the pre-order is limited and likely to sell out faster than last year.”
Pre-orders placed this week will be available for pick-up at the brewery’s taproom in Eastern Market during regular business hours from Feb. 7 through Fat Tuesday, Feb. 13.
In addition to the beer release, Eastern Market Brewing Co. is again hosting a Paczki Party on Saturday, Feb. 10 in partnership with their Riopelle Street neighbors, Detroit City Distillery.
Both flavors of Pączki beer will be on draft. Live music from the Kielbasa Kings Polka Band, a paczki-eating contest courtesy of Dooped Donuts, and locally-made pierogis are also planned.
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