SunnyD Vodka Seltzer has introduced a new limited-time offering called PURPLE, inspired by the iconic “Purple Stuff” from the beloved 1990s SunnyD commercials. The brand aims to give a contemporary twist to this nostalgic reference, crafting a flavor-forward hard seltzer that resonates with today’s drinkers.

Randi Jachino, the Chief Marketing Officer of Harvest Hill Beverage Co., expressed excitement about this launch, noting, “PURPLE was always the mystery in the fridge. Now it is the boldest thing in the cooler.” The essence of the original advertisement is captured in this modern drink, designed for social gatherings and enjoyment.

With a light and bubbly profile, SunnyD Vodka Seltzer PURPLE has a 4.5% ABV and is set to hit select retailers nationwide for a suggested retail price of $9.99 for a four-pack, but only for a limited time.

For more information, visit SunnyD Cocktails.