Spirits distributor Blue Caterpillar has partnered with Two Drifters Distillery, a UK producer known for its carbon-negative rum, to bring their unique offerings to global travel retail. This agreement allows for the launch of Four core varieties: Pure White Rum, Signature Rum, Lightly Spiced Rum, and Overproof Spiced Pineapple Rum across North, Central, and South America starting in June.

Founded by Russ and Gemma Wakeham, Two Drifters is notable for its commitment to sustainability—each bottle produced removes over 1kg of CO₂ from the atmosphere. Their operations utilize renewable energy and advanced carbon capture technology in collaboration with Climeworks to surpass their carbon emissions. Packaging is also eco-friendly, featuring lightweight glass bottles made in the UK, compostable seals, and labels crafted from waste sugarcane fiber.

The timing of this partnership coincides with a notable shift in the rum market, where a growing demand for premium products aligns with increasing consumer awareness of sustainable practices. This makes Two Drifters’ offerings compelling for those seeking exceptional flavors coupled with strong sustainability credentials.

Dr. Russ Wakeham expressed enthusiasm for the partnership, highlighting their ambition to capture 1% of the global rum market by 2035 while making a positive environmental impact. Michael Gebrael, CEO of Blue Caterpillar, affirmed that Two Drifters exemplifies the innovative and quality-driven brand ethos they aim to promote.