From shower drain to beer can? A California company has introduced two new beers made from recycled water, aiming to shift public perception about water reuse. Epic Cleantec, co-founded by Aaron Tartakovsky, emphasizes sustainability in their efforts to craft these unique brews, which will soon be available on a national scale.

The beers are part of a broader initiative to educate consumers on the importance of rethinking water sources, especially in regions affected by drought. As more businesses explore recycling methods out of necessity and ecological responsibility, products like these could lead to more sustainable practices in other industries as well.

Tartakovsky believes that these beers not only offer a quirky alternative for craft beer lovers but also serve as a conversation starter regarding environmental challenges. The venture signals a growing trend in the beverage industry towards sustainable sourcing and increased awareness of water conservation.

For more information about this innovative approach to brewing, you can read further about their mission and product launch here.