title: The Growing Popularity of Natural Wine: Embracing Ancient Traditions

Introduction:

In recent years, there has been a notable shift in the wine industry, with natural wine gaining traction among wine enthusiasts. Despite an overall decline in wine consumption since 2015, the demand for sustainable and minimal processed wines has been steadily rising. This shift raises questions about what sets natural wine apart and the challenges it faces as it seeks to carve its niche in the market.

The Essence of Natural Wine:

At the core of natural wine is a focus on sustainability and minimal intervention. Natural winemakers primarily use hand-picked organic grapes that have not been subjected to herbicides or pesticides. Following ancient methods, these grapes are often crushed by foot, paying homage to ancient Roman traditions. The fermentation process is kept pure, without any added water, yeast, or other artificial ingredients. While some natural winemakers use sulfites, a naturally occurring chemical in grapes, as a preservative, others forgo this addition. The result is a distinct type of wine that showcases earthy and savory flavors, offering a unique and less predictable experience when compared to mass-produced wines.

The Challenges Faced by Natural Wine:

Despite its increasing popularity, natural wine encounters several hurdles that impede its growth. Unlike organic wine, which must receive government certification, there is no formal definition of natural wine in the United States. Furthermore, natural wines often lack explicit labeling, making it difficult for consumers to identify them on store shelves. Anita Oberholster, a professor at the University of California, Davis, suggests that research and a clear definition are necessary to strengthen the natural wine industry. By establishing standards, natural wine can overcome these obstacles and gain wider recognition.

Returning to Tradition:

For many, natural wine represents a return to traditional winemaking methods. In countries like Georgia, winemakers have continued producing natural wine throughout history, fermenting grapes in clay pots, a practice that has endured for thousands of years. Nevertheless, critics argue that the line between natural and conventional wines is thin, particularly for high-quality wines made from excellent grapes. Many additives found in conventional wines, such as yeast, are naturally occurring substances already present in vineyards. Therefore, some argue that natural winemaking may not be as distinct as it seems.

The Importance of Standards:

France has taken steps towards standardization in the natural wine industry. In 2020, the wine industry approved the “vin method nature” label and certification process, enabling consumers to identify natural wines more easily. Over 430 vintages have utilized this label since its inception. Brian Gelb, the vice president of wine for Total Wine, a leading retail chain, believes that adopting consistent terms and phrases will benefit consumers and help navigate the complexities of the market. However, winemakers may have mixed feelings about adopting standards due to associated costs.

Conclusion:

Natural wine is not merely a passing fad but rather a movement that draws inspiration from ancient winemaking traditions. Although its growth may be hindered by the lack of a formal definition and inconsistent labeling, the demand for natural wine is undeniably on the rise. As the industry continues to evolve, establishing clear standards and definitions will contribute to the growth and success of natural wine. Ultimately, natural wine offers wine lovers an exciting alternative, embracing sustainability and offering a connection to age-old winemaking practices.

An Unconventional Take on the Natural Wine Movement

The natural wine movement has gained significant momentum in recent years, as consumers show a growing interest in wines made with minimal intervention and additives. However, as the movement gains popularity, questions arise about what truly defines a natural wine.

One winemaker, Keller, has been using organic grapes for his wines but has chosen not to pursue the organic certification due to the high cost of repeated inspections. This raises an important point – if a wine is made with organic grapes, but not certified as organic, can it still be considered natural?

Cheryl Stanley, a food and beverage management expert, argues that standardizing the term “natural” in the wine industry would be a challenge. This is because there are various perceptions and interpretations of what constitutes a natural wine. After all, from the way grapes are trellised to the date they are harvested, there is human intervention at every step of the winemaking process.

Transparency in labeling is one way to address this issue. Starting in December, wines sold in the European Union will be required to carry ingredient labels and nutrition information. This move towards greater transparency will make it easier for consumers to identify wines that are made without additives. It is expected that the United States will also adopt ingredient labeling in the coming years.

Pax Mahle, a winemaker who is devoted to natural winemaking, offers a thought-provoking perspective. While he crushes his grapes by foot and strives to minimize intervention, he believes that the natural wine movement should not be bound by absolutes. He expresses that the addition of small amounts of sugar, acid, or sulfur can sometimes be necessary to refine the quality of the final product. For Mahle, the focus should be on making good wine rather than adhering strictly to arbitrary rules.

This alternative viewpoint challenges the conventional understanding of natural wine. While purists argue that any intervention disqualifies a wine from being considered natural, Mahle asserts that the true measure of a wine’s quality lies in its taste, not its adherence to rigid guidelines.

In conclusion, the natural wine movement finds itself at a crossroads. The lack of consensus on what defines a natural wine, combined with the practical considerations faced by winemakers, necessitates a nuanced understanding of this growing phenomenon. Greater transparency through labeling can provide consumers with the information they need to make informed choices. Ultimately, the goal should be to encourage the production of exceptional wines while maintaining a commitment to sustainability and minimal intervention.