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We all know the adage “It’s better to give than to receive,” and this is especially true if we’re giving a gift that we have put thought and energy into. However, as the holidays arrive, and we’re all pulled in a myriad of directions, it can be that much tougher to devote the effort we want to purchase the right presents. Under pressure, we just look for something, anything, to wrap and give so that we’ve done our duty. If we’re being honest, this approach doesn’t really convey a sense of holiday spirit or make anyone happy. You could say, “It’s the thought that counts,” but we all know some gifts are just the products of cheap and crappy thoughts.
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One way to take that pressure off is to give everyone, when appropriate, gifts from a single category, such as food, housewares, books, or—our favorite—wine. When you narrow your scope to one type of present, you’ll find it focuses your efforts in a way that allows you to be more thoughtful and clever in your choices. And if you know your giftee drinks wine, whether they’re a friend, family member, colleague, or customer, a great bottle tailored to that person’s tastes is always welcome. However, there are some helpful guidelines to follow and faux pas to avoid, so we’ve curated our list of dos and don’ts for giving wine this holiday season and beyond.
Well maybe not spy spy. You don’t have to be obvious in your pursuit of figuring out what your friend, colleague, or family member wants—because gifts are supposed to be surprises—but there’s always an opportunity in conversation to discover the types of wine they are enjoying lately. Don’t be afraid to just outright ask them about favorite regions, varietals, and producers, then follow those leads when it is time to go procure their gift.
Once upon a moment, a grime and dust-coated bottle was given to us, which evidently originated from the cabinet above a stove. This is a location where wine should never be stored, but we’re sure you’re already aware of that. Immediately, two things became clear to us: the improper storage of the wine and the bare minimal effort exerted by our “friends” in choosing what to offer us. At the time, seeing the state of the bottle as it emerged from its decorative bag was more of a shock in concern for our friends than an offense, even though we find amusement in it now.
It’s essential to prioritise the preferences of the person to whom the gift is being given, as this opportunity should not be used to revolutionise anyone’s tastes. If your brother-in-law is a staunch supporter of Napa Cab, while your current favourite is an orange wine from Slovenia, it would be best to put your personal preference aside and opt for the Napa Cab. There is no harm in offering that exciting, skin-contact wine during dinner and praising it, but attempting to gift it and anticipate him to enjoy it is not advisable.
A bit of creativity can assist you in creating a customized gift set. You can combine bottles with wine glasses specifically designed for that varietal, a framed wine map, or a wine-related book that correlates with the wine style you’ve chosen.
It’s wise to spend an acceptable sum, without going overboard. Whether it’s for your boss or your father-in-law, there are more suitable occasions to earn points than giving a gift-wrapped bottle that commands an incredibly high price. If you wish to introduce Petrus or Yquem at dinner, the decision is yours, but it’s best not to give the recipient the impression of being in debt to you.
If you find yourself doing plenty of visits and hosting gatherings, it’s quite likely that someone unexpected will present you with a surprise gift. For example, this could be your sister-in-law’s aunt. Be always prepared by keeping some affordable wine bottles, already wrapped and ready to deliver, either in your car trunk or under your tree. Pre-write “Cheers” or “Happy Holidays” on the tag to easily turn a potentially disappointing moment into a pleasant surprise.
There is no need to endlessly talk about how much you spent on the wine bottle or how tough it was to get. As your mother likely advised, no one appreciates a boastful person. Furthermore, remember that anyone can easily check details online.
Suppose you purchased a large quantity of a specific wine and it turned out to be dreadful, much like Tom’s Spätburgunder from Succession’s which was negatively described as “funky,” “agricultural,” and “Germanic”. Even though Shiv’s ambitious husband attempted to pass that poor wine onto anyone he could, it’s best not to follow his example. Gift-giving should never be used as an opportunity to dispose of unwanted wine bottles from your cellar.
Remember, the wine is a gift. Like any other gift, the recipients are free to do whatever they want with it. If they are wine lovers and have pre-planned their dinner, they will have probably chosen which wine they want to serve with each course. Hence, the best course of action is to graciously hand over your nicely wrapped wine bottle and appreciate what’s being served.
If you are bringing a gift to a party rather than a sit-down dinner, it’s perfectly alright to bring a separate bottle, perhaps a sparkling or white that goes with appetizers. We like to bring the bottle to open now in a chiller bag with ice or chilled bottle sleeve, and we make sure that the host knows that this one is for the bar. On the other hand, the gift bottle should be presented with the explanation that it is a holiday gift, to be enjoyed at a later time.
Just because some influencer was touting a bottle or it was right there in front of your face on a giant display when you walked into the liquor store doesn’t mean it’s the right wine for the occasion. Gift giving should feel good and come from the heart rather than being a chore. If your co-worker is still raving about that trip to Tuscany last summer, go for a Brunello or Riserva Chianti. Your cousin loved White Lotus? There’s a Sicilian bottle with her name on it. Your best friend just posted his 1,000-day Spanish streak on Duolingo? He will definitely say “gracias” when he unwraps some Rioja. With a little attention to your wine gifts, everyone on your list will surely think, at least just this once, that it is far better to receive.
In all honesty, few of us possess the charm and charisma to swagger through city streets in an overcoat and gloves clutching a bottle of bubbly. If you are giving wine this season, load up on tissue paper, wine bags, boxes, and wrapping paper. After all, you are giving a gift. Make your bottle of wine look like one.
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