High Noon is issuing a recall for certain 12-packs of its vodka seltzers due to a labeling error that has caused some cans to be misidentified as Celsius energy drinks. This mix-up stems from issues with their shared packaging supplier.
The U.S. Food and Drug Administration (FDA) reported that the affected products were distributed in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin from July 21 to July 23. In these packs, some cans were filled with High Noon vodka seltzer, but were labeled as CELSIUS® ASTRO VIBE™ Energy Drink in Sparkling Blue Razz flavor.
This situation has the potential to confuse consumers who might expect to be consuming a non-alcoholic energy drink, only to discover they have inadvertently purchased a spiked beverage. High Noon hard seltzers contain an alcohol content of 4.5% ABV.
The issue arose because Celsius and High Noon, while manufactured by different companies, use a shared third-party packaging supplier. In a statement, Celsius explained that the supplier mistakenly sent empty cans of the energy drink to High Noon’s production facility, which filled them with vodka seltzer and packaged them for distribution.
No illnesses or adverse reactions have yet been reported, and both companies are cooperating with the FDA on a response to ensure consumer safety. Celsius is urging customers to check lot numbers and can lid colors on their drinks, even if they did not purchase them as part of a variety pack.
Consumers who accidentally purchase the affected products are advised not to consume them and to reach out to High Noon Consumer Relations for guidance on refunds and next steps.
For more information on the recall, visit the FDA’s announcement here.
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