Nashville-based, 100% women-owned Happenstance Whiskey is expanding its market by launching in New Jersey in partnership with Fedway Associates. As part of this rollout, whiskey enthusiasts can now find Happenstance Whiskey on the shelves across New Jersey, and retailers interested in stocking the product can order through Fedway Associates.

Peter Kelly, the Director of Craft Spirits at Fedway Associates, expressed pride in collaborating with Happenstance, noting the brand’s compelling story and the quality of its products. The New Jersey launch follows Happenstance’s earlier entry into California, marking a significant step in their growth strategy, now reaching seven states including Tennessee, Texas, Florida, Georgia, South Carolina, California, and New Jersey.

Happenstance Whiskey is designed specifically for modern drinkers, with a blend that caters to the tastes of a diverse audience—especially given that 40% of whiskey consumers are women. Their flagship products include an award-winning, 90-proof bourbon that features rich flavors of vanilla, hazelnut, toasted oak, honey, and toffee, making it both enjoyable and versatile for mixing. Happenstance’s portfolio also includes the 6-Year Founder’s Edition and the 10-Year Reserve Edition.

To learn more about Happenstance Whiskey, visit happenstancewhiskey.com.