Traverse City Beer Week is making its return, featuring special offers from November 8 to November 16 this year.TC Tourism

TRAVERSE CITY, MI – This November, Traverse City’s beloved Beer Week is back, showcasing a great selection of popular and experimental beers. An innovative digital “passport” is available for visitors to explore the local breweries at their own pace. Attendees can expect an impressive array of deals on pints, tastings, and brewery merchandise, including options for beer-to-go.

Beer Week will take place from November 8 to November 16.

“Experience the creativity and originality of the Traverse City brew culture by embarking on a self-guided tour of local breweries and dining establishments,” said staff from Traverse City Tourism. “Keep track of your journey in the passport; checking in at various locations will make you eligible for exciting prizes!”

How It Works:

Claim a Traverse City Beer Week hat by checking in at five or more participating breweries and restaurants using your event passport.TC Tourism

What’s the prize this year? A cozy Traverse City Beer Week pom-style winter hat that will keep you warm while you enjoy your pints this winter. To earn this prize, simply check into five or more participating locations on your Beer Week passport. “Once you’ve met the requirements to claim this prize, the passport will alert you, and you can visit the Traverse City Tourism Visitor Center to collect it.”

More prizes if you stay-and-play. If you book a stay at one of the hotels or other lodging options that are part of the Traverse City Tourism group during Beer Week, you’ll be entered to win one of two vacation packages. One offer includes a 2025 Michigan Beer & Brat Festival package at Crystal Mountain resort. The other is a 2025 Suds & Snow Festival package in Traverse City.

Tourism officials encourage all attendees of Beer Week to enjoy their brews responsibly. It’s important to use a designated driver, take a cab, or arrange for a group tour vehicle.

“The beer culture in Traverse City offers more than just an opportunity to find your new favorite drink,” stated Trevor Tkach, president and CEO of Traverse City Tourism. “It combines the artistry of brewing with an extraordinary destination.”

“Traverse City Beer Week provides guests the chance to savor wonderful brews while also discovering the lakes, trails, shopping, Sleeping Bear Dunes, and all the attractions that establish this area as a leading travel destination in the Midwest.”

Here’s a preview of some of the deals available during Beer Week:

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