Fireball is running a unique contest to celebrate those who have reached the grand age of 90 and over. They are giving away a lifetime supply of their popular cinnamon whiskey to a few lucky seniors. The campaign is a nod to their loyal fanbase, emphasizing how much the elderly enjoy their product, as noted by Danny Suich, Fireball’s Global Brand Director.

To participate, contestants must complete an entry form by March 31. The entry requires a photo of the nominee, along with a response to the question: “How do you (or how does your nominee) keep the mischief alive at 90+?” For those elderly fans who might prefer more traditional methods, there’s also a mail-in option available.

However, it is important to clarify that the notion of a "lifetime supply" may not actually extend to a typical lifetime, considering the average expectancy. Fireball aims to celebrate these spirited individuals while playfully acknowledging the realities of aging.

Participants are subject to a few rules: the lifetime supply cannot be passed down or claimed after death, and every entry must be made by someone born in or before 1935. This means friends and family should act quickly to enter their loved ones before the deadline.

For more details, you can visit LifetimeSupplyOfFireball.com.