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Samuel Adams is celebrating the return of Oktoberfest with a unique twist: the Front Yard Beer Hall, a life-size inflatable structure that allows beer lovers to recreate the festive atmosphere of Munich’s Oktoberfest right in their own yards. This innovative addition will be available starting September 1, for both direct purchase and through a sweepstakes where participants can win an oversized version of the hall.

The Front Yard Beer Hall is designed for social gatherings, perfect for home Oktoberfest parties, barbecues, and tailgates. It can be purchased for $199 at samueladams.com/beerhall while supplies last or entered to win the sweepstakes until September 15, 2026.

In addition to the inflatable hall, Samuel Adams is launching their iconic Octoberfest beer and debuting a new Non-Alcoholic Octoberfest along with an Apple Spice Ale. These brews will be featured in a limited Fall Legends Variety Pack that includes Octoberfest, Jack-O pumpkin ale, and Harvest Helles.

The Legendary Fall Line-Up:

• Octoberfest (5.3% ABV): A smooth Märzen with rich malt and caramel notes, a seasonal favorite.
• NON-Alcoholic Octoberfest: Offers the same flavor as the original with less than 0.5% alcohol.
• NEW Apple Spice Ale (5.0% ABV): Features apple and seasonal spices for a refreshing taste.
• Jack-O (4.4% ABV): A pumpkin ale with spices and a hint of citrus.
• Harvest Helles (5.4% ABV): A crisp lager with bright citrus notes.

The Fall Legends Variety Pack is available now in 12-packs ($15.99-$17.99) and 24-packs ($27.99-$29.99) at retailers nationwide.

To find these offerings, check out samueladams.com/find-a-sam for availability. For more details, visit SamuelAdams.com.